Marketing mix and products

VERTU phone Cost £2K - £100K!

MARKETING MIX PRODUCT PRICE PROMOTION PLACE P P P P

Marketing Mix Product Price Promotion Appearance Function Cost Cost based Competitor based Consumer based Advertising Sales promotion Personal selling Place Retailers Wholesalers Distribution

Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Life Cycle ,[object Object]

Sales Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction Growth Maturity Decline Development Saturation

Use of the PLC ,[object Object],[object Object],[object Object]

Different life cycles ,[object Object],[object Object]

Extending the life cycle Introduction Growth Maturity Decline Sales Time Saturation

Extension Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing mix and products

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