1. The Impact of New & Digital Media on Social Networking Site

2. Facebook

3. Target Audience: Facebook: Current users: 13-50 (85% students and teenagers) Originally users: 18-24 (university students) -The age restriction has become 13+ with parental permission.

4. Link: Soicalbeakers.com

5. Link: Socialbakers.com

6. Twitter

7. Target audience: Twitter: Current users: Mostly celebrities and fans Originally users: Ordinary people -People now use twitter to follow celebrities and see what is new with them rather than keep up with friends.

8. MySpace

9. Target Audience: Myspace: Current Users: Mostly Music fans, new artists to promote themselves. Original users: teenagers, socializing with friends Myspace was the first mainstream social networking site Creation of Hi5 and Bebo: MySpace began to lose members. MySpace lost popularly as Facebook took over. Presently, MySpace is mainly used by musicians and artists, but is considered unpopular among the teenage audience

10. Social Networking Demographics Age distribution of social networking members Education distribution of social networking members 55% of members are female and 45% are male 47% of members are currently studying at high school or college and the remaining 53% have finished studying. 84% of members are between the ages of 14 and 26, Link: http://www.marketinghub.info/social-networking-demographics/

11. Concerns, political and social implications! Privacy concerns Dumbing down Traditional try Child pornography Identity fraud Criminal offence

12. Privacy Concerns Grow Over Social Networking Sites http://www.keyt.com/news/local/Privacy-concerns-grow-over-social-networking-sites-114244474.html : Link: privacy concerns Will Privacy Concerns Slow Growth in Social Network Usage? Link: http://www.emarketer.com/blog/index.php/social-network-user-estimates/

13. Positive political and social implicationson society: Educational Benefits Of Social Networking Sites Uncovered: link:http://www.sciencedaily.com/releases/2008/06/080620133907.htm A Social Society: The Positive Effects of Communicating through Social Networking Sites: Link:http://networkconference.netstudies.org/2010/04/a-social-society-the-positive-effects-of-communicating-through-social-networking-sites/

14. theoretical perspectives: Globalisation Representation Pluralistic model

15. MORAL PANIC over social networking sites: this is normal? A moral panic is the intensity of feeling expressed in a population about an issue that appears to threaten the social order. The Moral Panic over Social-Networking Sites: Link:http://www.technologyreview.com/printer_friendly_article.aspx?id=17266

16. Globalisation: Globalisation of social networking sites - e.g different languages, used worldwide by millions. Global success. Quote: 'The production of too many useful things results in too many useless people.'-meaning to much exposures to new and digital media can be damaging.

17. Representation: Representation of certain groups as a result of changes e.g different age groups (users), ethnic backgrounds, different cultures and religions mixing and socialising through the use of social networking. Quote: 'consumerism generates hunger for material status, symbols, new material needs.'

18. Pluralistic model: Pluralistic model - freedom of choice and speech-

19. Affect of social networking on the audience: New era of connecting with the old and new. High demand Faster broadband and network Instant gossip and news The need to log in Different community compared to reality

20. Availability:

21. Further of social networking: Facebook growth will continue to dominate the social networking community. People will become more dependent to use social networking to socialize rather than face to face. The age range will expand, as the social networking sensation will take over every household.