A Content Marketer's Toast to Twitter

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Kapost

To celebrate Twitter's IPO, we take a look at how Twitter has impacted content marketing since it's creation in 2006.

Marketing Tecnologia Negócios

NOVEMBER 7, 2013
IS A BIG DAY FOR TWITTER

NOVEMBER 7, 2013
IS A BIG DAY FOR TWITTER
#TWITTERIPO

CLEARY, THE MARKET IS
INTERESTED.
OPENED AT $26 PER SHARE.
CLOSED AT $44.90.

THAT’S A 73% INCREASE.
(A HUGE $%*@# POP!)

THE TWITTERSPHERE HAS
CHANGED A LOT SINCE 2006…

THE 140 CHARACTER SYNOPSIS
OF TWITTER’S HISTORY

THE 140 CHARACTER SYNOPSIS
OF TWITTER HISTORY

THE 140 CHARACTER SYNOPSIS
OF TWITTER HISTORY

(BOOM)

THAT’S SOME SERIOUS
GROWTH IN 140 CHARACTERS.

OVER THE YEARS,
TWITTER HAS IMPACTED
THE WAY WE COMMUNICATE

WITH
FRIENDS,
INFLUENCERS,
CUSTOMERS AND
PROSPECTS.

IT’S HAD A HUGE EFFECT ON B2B
MARKETING, TOO.

IT’S HAD A HUGE EFFECT ON B2B
MARKETING, TOO. TAKE A LOOK.

85% OF CONTENT
MARKETERS
USE TWITTER FOR
DISTRIBUTION

(CONTENT MARKETING INSTITUTE, 2013)

97% OF MAJOR
BRANDS
TWEETED IN 2013
(UP FROM 90% IN
2012)
(BRANDWATCH, 2013)

IN 2013, U.S.
BRANDS TWEET AN
AVERAGE OF 221
TIMES PER WEEK

(BRANDWATCH, 2013)

63% OF BRANDS
HAVE MULTIPLE
TWITTER
ACCOUNTS

(MASHABLE, 2013)

AVERAGE
CORPORATE
TWITTER
ACCOUNTS FOR A
LARGE COMPANY:
39.2
(ALTIMETER GROUP, 2012)

25% OF BRANDS
USE TWITTER FOR
BROADCAST
PURPOSES ONLY

(BRANDWATCH, 2013)

25% OF BRANDS
USE TWITTER FOR
BROADCAST
PURPOSES ONLY
HOPEFULLY, YOUR COMPETITORS.
(BRANDWATCH, 2013)

COMPANIES WITH MORE THAN
1,000 FOLLOWERS
GENERATE MORE THAN
800 NEW WEBSITE VISITORS
A MONTH

(HUBSPOT, 2013)

B2B MARKETERS
WHO USE TWITTER
GENERATE
TWICE AS MANY
LEADS

(INSIDE VIEW, 2012)

64% OF USERS
ARE MORE LIKELY
TO BUY FROM
BRANDS THEY
FOLLOW

(KISSMETRICS, 2011)

60% OF LARGE
COMPANIES HAVE
ACQUIRED
CUSTOMERS
THROUGH TWITTER
(HUBSPOT, 2013)

36% OF ALL
MARKETERS HAVE
ACQUIRED A
CUSTOMER
THROUGH TWITTER,
WITH B2B
COMPANIES LEADING
THE PACK
(HUBSPOT, 2013)

30% OF BRANDS
EXPERIENCE
INCREASED
CUSTOMER LOYALTY
AFTER ESTABLISHING
A SOCIAL MEDIA
PRESENCE
(HUBSPOT, 2013)

SO TWITTER HAS A STARRING ROLE IN
MODERN MARKETING

SO TWITTER HAS A STARRING ROLE IN
MODERN MARKETING AND SMART
COMPANIES ARE THINKING OF (AND
PAYING ATTENTION TO) INNOVATIVE
WAYS TO USE IT.

SO HAPPY IPO, TWITTER
(MODERN MARKETERS ARE WATCHING)

HOW ELSE ARE MODERN MARKETERS
TAKING ADVANTAGE OF NEW CHANNELS
AND TECHNOLOGIES?

CHECK OUT THE KAPOST 50:
CELEBRATING THE 50 BEST BRANDS
IN CONTENT MARKETING

bit.ly/kapost50

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4. CLEARY, THE MARKET IS INTERESTED. OPENED AT $26 PER SHARE. CLOSED AT $44.90.

5. THAT’S A 73% INCREASE.

6. THAT’S A 73% INCREASE. (A HUGE $%*@# POP!)

7. THE TWITTERSPHERE HAS CHANGED A LOT SINCE 2006…

8. THE 140 CHARACTER SYNOPSIS OF TWITTER’S HISTORY

9. THE 140 CHARACTER SYNOPSIS OF TWITTER’S HISTORY 06: TWITTR -→ TWITTER 07: #HASHTAGS 08: 1.3M USERS 09: 6M USERS 10: PROMO TWEETS 11: 200M USERS 12: BIRD LOGO 13: VINE, ALERTS, #TWITTERIPO

10. THE 140 CHARACTER SYNOPSIS OF TWITTER HISTORY

11. THE 140 CHARACTER SYNOPSIS OF TWITTER HISTORY (BOOM)

12. THAT’S SOME SERIOUS GROWTH IN 140 CHARACTERS.

13. OVER THE YEARS, TWITTER HAS IMPACTED THE WAY WE COMMUNICATE

14. WITH FRIENDS, INFLUENCERS, CUSTOMERS AND PROSPECTS.

15. IT’S HAD A HUGE EFFECT ON B2B MARKETING, TOO.

16. IT’S HAD A HUGE EFFECT ON B2B MARKETING, TOO. TAKE A LOOK.

17. 85% OF CONTENT MARKETERS USE TWITTER FOR DISTRIBUTION (CONTENT MARKETING INSTITUTE, 2013)

18. 97% OF MAJOR BRANDS TWEETED IN 2013 (UP FROM 90% IN 2012) (BRANDWATCH, 2013)

19. IN 2013, U.S. BRANDS TWEET AN AVERAGE OF 221 TIMES PER WEEK (BRANDWATCH, 2013)

20. 63% OF BRANDS HAVE MULTIPLE TWITTER ACCOUNTS (MASHABLE, 2013)

21. AVERAGE CORPORATE TWITTER ACCOUNTS FOR A LARGE COMPANY: 39.2 (ALTIMETER GROUP, 2012)

22. 25% OF BRANDS USE TWITTER FOR BROADCAST PURPOSES ONLY (BRANDWATCH, 2013)

23. 25% OF BRANDS USE TWITTER FOR BROADCAST PURPOSES ONLY HOPEFULLY, YOUR COMPETITORS. (BRANDWATCH, 2013)

24. COMPANIES WITH MORE THAN 1,000 FOLLOWERS GENERATE MORE THAN 800 NEW WEBSITE VISITORS A MONTH (HUBSPOT, 2013)

25. B2B MARKETERS WHO USE TWITTER GENERATE TWICE AS MANY LEADS (INSIDE VIEW, 2012)

26. 64% OF USERS ARE MORE LIKELY TO BUY FROM BRANDS THEY FOLLOW (KISSMETRICS, 2011)

27. 60% OF LARGE COMPANIES HAVE ACQUIRED CUSTOMERS THROUGH TWITTER (HUBSPOT, 2013)

28. 36% OF ALL MARKETERS HAVE ACQUIRED A CUSTOMER THROUGH TWITTER, WITH B2B COMPANIES LEADING THE PACK (HUBSPOT, 2013)

29. 30% OF BRANDS EXPERIENCE INCREASED CUSTOMER LOYALTY AFTER ESTABLISHING A SOCIAL MEDIA PRESENCE (HUBSPOT, 2013)

30. SO TWITTER HAS A STARRING ROLE IN MODERN MARKETING

31. SO TWITTER HAS A STARRING ROLE IN MODERN MARKETING AND SMART COMPANIES ARE THINKING OF (AND PAYING ATTENTION TO) INNOVATIVE WAYS TO USE IT.

32. SO HAPPY IPO, TWITTER

33. SO HAPPY IPO, TWITTER (MODERN MARKETERS ARE WATCHING)

34. HOW ELSE ARE MODERN MARKETERS TAKING ADVANTAGE OF NEW CHANNELS AND TECHNOLOGIES?

35. CHECK OUT THE KAPOST 50: CELEBRATING THE 50 BEST BRANDS IN CONTENT MARKETING bit.ly/kapost50

A Content Marketer's Toast to Twitter

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