http://socialmediametrics.wikispaces.com/ntc2008

1. The Web 2.0 ROI:
Are All These New Tools Really Delivering Value to the Sector?
Carie Lewis, Internet Marketing Manager
The Humane Society of the United States

2. HSUS Investigation Leads to
Largest Beef Recall in U.S. History

3. Michael Vick Indicted on Dogfighting Charges

4. Outcomes
We increased our email file
We raised awareness about dogfighting
We obtained original content
We engaged people in the issue

5. 22
2,500
16,494
18,487
90,000