http://social-media-lab.wikispaces.com/

1. Leveraging Social Media:Understanding Strategy and Putting it into Practice Module 5: Social Media Readiness This project is being generously supported by the David and Lucile Packard Foundation

2. Photo: ableman A Loss of Control …

3. A different way of working … Flickr photos by jamesjordan

4. Common Social Media Myths Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Fear of failure Perception of wasted of time and resources Suffering from information overload already, this will cause more

6. Exercise 1: You already know the answers!

7. Role Playing Exercise

8. Spectra Gram: How ready is your organization to embrace and adopt social media? NOT AT ALL VERY Somewhere in between?

9. Discussion What has been the greatest asset that has allowed your organization to be ready/not ready?What doubt, fears do you have?What is one thing you will do next in terms of readiness?