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How To Think Like A Nonprofit Social Media Genius

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How To Think Like A Nonprofit Social Media Genius

  1. How To Think Like A Nonprofit Social Media Marketing Genius Beth Kanter, Beth’s Blog http://beth.typepad.com
  2. The Inspiration … Beth Kanter, Beth’s Blog http://beth.typepad.com
  3. #1: Understand Organizational Change Theory Beth Kanter, Beth’s Blog http://beth.typepad.com
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  6. #2: Use the Rule of Thirds Beth Kanter, Beth’s Blog http://beth.typepad.com
  7. Rule of Thirds in Photographic Composition
  8. 1/3 Web Presence 1/3 One Way 1/3 Social
  9. #3: Listen First Beth Kanter, Beth’s Blog http://beth.typepad.com
  10. Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking
  11. Listening to supporters in their natural environment Beth Kanter, Beth’s Blog http://beth.typepad.com
  12. Key Words Are King!
  13. A homeless person isn’t someone you pass on your way into a fancy restaurant
  14. Do you think Twitter is Pointless? Beth Kanter, Beth’s Blog http://beth.typepad.com
  15. Twitter Search
  16. #4: Build Relationships with Influencers Beth Kanter, Beth’s Blog http://beth.typepad.com
  17. Source: David Wilcox, The Social Reporter Email Marketing Social Media Think Differently
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  20. It’s about engaging the right 6 people
  21. #5: Make It Easy To Remix Your Content Beth Kanter, Beth’s Blog http://beth.typepad.com
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  24. hours per week x # of weeks = results #6 No Instant Gratification Beth Kanter, Beth’s Blog http://beth.typepad.com
  25. Results require effort over time Beth Kanter, Beth’s Blog http://beth.typepad.com
  26. http://www.slideshare.net/danielle.brigida
  27. #7 Use metrics to discover what works and what doesn’t Beth Kanter, Beth’s Blog http://beth.typepad.com
  28. The Secret Sauce Raw Author Contribution Unique Blog Readers Conversation Index Authority Cost Return on Investment Avinash
  29. Unique Daily Visitors
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  31. Reading Writing Maintenance Outreach Commenting Work Flow: Time = Costs Benefits and Value
  32. How do YOU think like a social marketing genius? Beth Kanter, Beth’s Blog http://beth.typepad.com Thank you!

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