This document discusses the vulnerability of children to subliminal advertising in cyberspace. It defines cyberspace and notes that children are born literate in using technology but are still developing cognitively. Subliminal ads can exploit this by influencing children without their conscious awareness. While advertising has legal protections, subliminal ads target children in indirect and undetectable ways. Most other countries have laws against this practice, but India lacks even judicial acknowledgement of the issue. The document concludes that as adults cannot perceive what messages children receive, the state must take action to protect vulnerable children in cyberspace from exploitation by subliminal advertising.

1. PERSUASION OF
VULNERABLE CHILD IN THE
INFINITE CYBER SPACE:
SUBLIMINALADVERTISING
HIJACKING YOUNG MIND.
By Kannan Kunnathully
Assistant Professor/Research Scholar

2. CYBER SPACE
 The term “cyberspace”— (A) means the
interdependent network of information technology
infrastructures; and (B) includes the Internet,
telecommunications networks, computer systems,
and embedded processors and controllers. 50 USC
§ 1708(d)(2)
 Cyberspace can be defined as an intricate environment
that involves interactions between people, software, and
services. It is maintained by the worldwide distribution of
information and communication technology devices and
networks.

3. Information Technology Act, 2000
 The act is not defining cyber space
 The analogy of US definition is preferred
 Cyber space
 Cyber PLACE

4. Child
age maturity
1 - 4 toddler
5 - 7 Cognitive
development
8-14 Analytical mind
develops
15-18 (21/16) Matured mind

5. Cyberspace = Childspace
 Now a days children are born literate to use
gadgets
 Their access and talent to navigate through the
C space is ENCOURAGED BY ADULTS
 The CURIOSITY IN CHILD are exposed
 Children are vulnerable and exploited by both
programs and advertisement

6. Advertisement (ads)
“Advertising is paid, non-personal
communication of information from an
identified sponsor using mass media to
persuade or influence an audience so as to
maximise profit”
“advertising is legalised lying” (H G Wells)

7. Nature of child mind
 Doli incapex – don’t know to differentiate right
and wrong
 Blindly accept the input from senses
 Ads exploit this state of mind
 This lead to the conditioning of mind
 ‘catch them yound’ policy of media

8. Media
 Ads are part of fundamental right extended to
media (article 19)
 Both in India and USA it forms the part of
freedom of speech and expression
 Since it is protected as fundamental right, law
cannot prohibit it unless falls under specific
exceptions

9. Bogus practise of subliminal ads (SLA)
 Maning of SLA - advertising that
uses images and sounds that
the conscious mind is not aware of,
in order to influence people and make
them attracted to a product
 Indirect way of defeating the analyitical mind

10. Child and SLA
 Since the mind of a child not partitioned as
conscious and subconscious
 Easy to sneek to the mind
 (catch them young)

11. Vulnerability
Child does not know the consequences of
persuading and SLA
Hence they cannot claim
This lead to pester behavious

12. Responsibility of parents
 The very nature of SLA is that its cannot be
perveived by conscious mind
 The partition of mind is well developed in
adult.
 ADUCLT CANNOT SEE OR HEAR WHAT CHILD
SEES OR HEARS

14. Illusion and SLA
In the image an adult sees a
male and female

15. Conflict of freedom of media and
privacy of individual
 A child sees and hears does not know the
danger
 And adult understand the danger cannot see
and hear by conscious mind
 An adult who is suppose to protect a child from
danger is hence not capble of defending the
child

16. Feeblemindness in cyber space
 The cyberspace is vulnerable and space of
exploitation
 Internet, Dark net, Dark Web
 Parents control the programs only
 Child is exploited through the SLA
 SLA are not monitered by parents

17. Countries and law
 US, UK, Europe, Australia, Newzealand, Russia, Brazil and South
Africa has law prohibiting SLA
 India even don’t have Judicial Notice
 Narco/Psycho analysis is banned in India (Selvi vs State of
Karnataka)
 Privacy is supreme in India and essential part of ‘right to life and
liberty) (Article 21)

18. conclusion
 SLA using psyco analysis methods , NLP,
Conversational Hypnosis, Bi-naural beats etc
are dangerous to children because they are
vulnerable
 Cyber Space becomes place of exploitation
 Since adult is not perceiving what the child
perceives, State shall step into to take
proactive steps to protect vulnerable child

19. THANKS