3. •If you find your Maruti Swift tossing and turning in her
bed tonight, be sure that a Volkswagen Polo has passed
by your house today morning. Yes, there is a strong and
tough Maruti competitor in the market.
• After Skoda Fabia and Hyundai i-series models, the
Volkswagen Polo is definitely a car that will make a big
difference in consumer buying patterns. Cool looks,
defined features and above all – “the brand
Volkswagen” with “the GERMAN ENGINEERING.”

4. •Volkswagen Polo is one of the best looking hatchbacks in the
Indian car market today
•Polo has understated looks with a very contemporary new
design with a slightly wide and balanced stance.
• Volkswagen Polo has spacious interiors and comes with good
interior build quality.
•Volkswagen Polo has includes features such as tilt and telescopic
adjustable power steering, power windows, CD and MP3 stereo
music system with 4 speakers, front armrests and has plenty of
storage areas within and a large boot space of 280 liters.
•The pricing combined with the German build quality makes it
good value for the money that you are paying for this hatchback.

5. • Great looks
• Great build quality
• Excellent ride and handling
• Good fuel economy (diesel)
•Amazing power steering
•good suspension.
•Polo also offers remote keyless central locking that
includes remote window up/down on the highline,
which is unique in the segment.

6. Exterior Features:
* Body coloured bumpers
* Chrome strip in front grill
* Galvanized body with 6 years anti-corrosion warranty
* Green tinted heat absorbing glass
* Halogen headlights
* 14” steel wheels with full wheel covers

7. Interior Features:
* Gear shift knob and interior door handles in chrome
* Storage compartment in front doors
* Sunglass storage inside glove box
* Single folding rear seat backrest
* 3 Grab handles above doors, folding, with coat hooks

8. Safety Features:
* Front disc brakes
* Height adjustable headrests front and 2 headrests rear
* Electronic anti-theft immobilizer
* Interior rear view mirror, manual day/night
* High mounted third brake light

9. Comfort Features:
* Central locking with boot opener in company logo
* Digital clock, fuel gauge, warning lights for high coolant
temperature and low oil pressure
* Front intermittent wipers
* Fuel lid with push style opening and central locking
* Instrument cluster with tachometer, speedometer, odometer,
trip odometer
* Outside rear view mirror driver & passenger side, manually
adjustable from inside, convex Power steering
* Power windows front
* Radio preparation includes roof antenna and partial pre wiring
* Steering wheel tilt & telescopic adjustable
* 14” steel spare wheel

10. •As a relatively recent entry into the Indian automotive
market, VW needed to raise brand awareness.
•To address this challenge, Volkswagen’s marketing team focused
one of its key brand pillars, innovation, to make a strong impact
throughout the roll-out in India.
•Innovation was showcased not only in Volkswagen’s product
introductions.

11. •Lacks performance (1.2 P)
•Cramped interior
•Not as feature loaded as rivals
•Cost of ownership needs to improve.
•Improve fuel efficiency and look into customer satisfaction

12. Aesthetic appeal
Highly engineered performance
Safety
Price
Premium Feel
Brand Image of VW
Great fuel efficiency of 20 km per liter ( Highway) for the diesel variants
Positive Word of Mouth.
Three Variants ( Trend / Comfort / Highline)

13. CAR Volkswage Maruti Hyundai Honda Skoda
FACTORS
n Polo Swift i20 Jazz Fabia
Ex-showroom Rs.4,47,89 Rs. 4,75,576
Rs. 4,67,253 Rs. 6,12,449 Rs.4,96,44
Price 3
0
Displacement 1198 cc 1197 cc 1197 cc 1198 cc 1198 cc
75PS @ 87PS @ 84PS @ 90PS @ 75 PS @
Power
5400rpm 6000rpm 6000rpm 6200rpm 5400 rpm
110Nm 114Nm @ 114Nm@4000 110Nm@37
Torque 110@4800
@3750rpm 4000rpm rpm 50rpm
Ground
168 mm 170 mm 165 mm 160 mm 158 mm
Clearance
Boot Space 280 232 295 366 315
Mileage 16.25
17.24 kmpl 18.6 kmpl 18.5 kmpl 16.7 kmpl
Overall kmpl

14. CAR Volkswage Honda Toyota Chevrol Hyundai
n Civic Corolla et Cruze Elantra
FACTORS
Jetta Altis
Ex-
Rs. 11,00,148 Rs. 12,51,000
showroom Rs. 13,60,000 Rs.12,59,6 Rs.12,85,24
Price 00 3
Displaceme
1398 cc 1799 cc 1794 cc 1998 cc 1797 cc
nt
122PS @ 5000 132 PS @ 140PS @ 166 Ps @ 149.5 PS @
Power rpm 6300 rpm 6400rpm 3800 rpm 6500rpm
200Nm @1500
172Nm @ 173Nm @ 380 Nm @ 104 Nm @
Torque rpm
4300rpm 4000rpm 2000 rpm 4700rpm
Ground
152 mm 170 mm 176 mm 165 mm 185 mm
Clearance
Boot Space 520 405 475 450 420
Mileage
14.9kmpl 14.8 kmpl 14.53 kmpl 17.3 kmpl 16.3 kmpl
Overall

15. CAR Volkswage Honda Toyota Skoda Volvo
n Passat Accord Camry Superb S60 D3
FACTORS Kinetic
Ex- Rs.
Rs.25,28,205 Rs. Rs. Rs.
showroom 21,90,700
23,80,000 21,46,330 25,57,000
Price
Displacemen
1968 cc 2354 cc 2494 cc 1798 cc 1984 cc
t
170PS @ 180PS @ 181PS @ 160PS @ 163bhp @
Power 3500rpm
4200rpm 6500rpm 6000rpm 6200rpm
350Nm @ 222Nm @ 233Nm @ 250Nm @ 400Nm @
Torque 2750 rpm
1750rpm 4300rpm 4100rpm 4500 rpm
Ground
150 mm 155 mm 160 mm 158 mm 130 mm
Clearance
Boot Space 485 450 515 565 380
Mileage 11.7 kmpl
18.33 kmpl 12.98 kmpl 13.67 kmpl 17.24 kmpl
Overall

16. Variants Transmission Engine Description Mileage Power AC
City Highway
IPL II 1.2 Petrol Highline (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpm
Petrol Comfortline 1.2L (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpm
Petrol Highline 1.2L (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpm
Petrol Highline 1.6L (Petrol) Manual 1598cc4 Cylinder 16 Valve 12.13 15.26 103.5bhp @ 5250rpm
Petrol Trendline 1.2L (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpm
Diesel Comfortline 1.2L (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpm
Diesel Highline (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpm
Diesel Highline 1.2L (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpm
Diesel Trendline 1.2L (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpm
IPL II 1.2 Diesel Highline (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpm

18. Volkswagen pursues its goal of becoming the number one automaker in the
world by 2018
Famously known for its Beetle – one of the best selling cars of all time at
over 21 million units.
In a bid to move beyond the Beetle :
Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and VW.
Entered Indian market in 2001 with launch of Skoda.
Audi and Volkswagen brands launched in 2007.
Two group companies – Volkswagen India & VGSIPL.
The VW Group also owns 49.9% of Porsche and set to take 100% ownership
in the near future.

20.  Price
Targeted mainly for the luxury segment in the Indian market.
Plan to capture bigger market through the VW Polo and Vento.

21. ISSUES
Caters mainly to luxury segment.
Higher price range – except Skoda Fabia.
Lack of brand awareness among Indian consumers.
Lack of aggressive marketing in earlier phases.

23. In the 4 door mid-luxury segment - Market leader Honda City.
Vento
 Introduced in 2010
 Beaten the Honda City as the number 1 selling car in that
segment
The Vento’s success
 Honda lagging
 VW bringing the right product to the market, namely a diesel
engine.
 With petrol prices only going up VW was right to tap into the
Indian psyche of affordability.

26.  Volkswagen India has smartly priced this car.
 Manual petrol version
 2 variants, either base or top which has a huge price gap of around one lakhs INR.
 Base model (Trendline) lacks many features and at this price there are many other options
available in the market which offer more features and are more refined and powerful in
comparison to it.
 Petrol version of Vento is capable to beat City in any department.
 Diesel Version
 It’s the diesel version which sets the stage on fire.
 At this price what you get is :
highly refined
powerful
fuel efficient car
 German engineering at its best.
 This car is completely value for money and it looks smart enough to turn heads

27.  Volkswagen - Indian market in 2010.
 Polo, a premium hatchback
 Looks, comfort and performance.
 Built quality as well.
 It mainly competes with the Maruti Swift, Hyundai i10, Fiat
Punto etc.
 Polo has been a winner for Volkswagen and is reportedly
the most demanded Volkswagen model in the Indian
market.

28.  There are 6 variants.
 3 premium segments Trendline, Comfortline and Highline.
 4.3-6.5 lakhs -petrol models
 5.5-7.4 lakhs -diesel models.
 The German build and brand name has definitely given Polo an
advantage in its segment together with the features it offers.

31.  The base model of Polo starts under five lakh rupees
 Quite competitively placed but it offers fewer features than its rivals.
 Surely a head turner, its capable enough to grab attention in public. This is the only USP of
this car.
 Relatively high price of its 1.6 version and diesel versions – it’s not a value for money car.
 It is not as powerful as other hatchbacks in its class.
 At this price what you get is a car from German makers which is strongly built and looks
sophisticated.
 There is another issue; there is huge gap in prices of these three variants from each other. It
gives advantage to other cars to fit into these gaps.
 Looking at its quality, fresh look and superior German engineering, this car should be able to
get a good number of buyers, especially youth.

32.  Thank You

33.  Aditya K
 Gautam D
 Sneh
 Saya
 Deepesh
 Kandarp
 Tushar