2. Acquisition details
Date : 18th February 2014
Acquirer company : Facebook inc
Acquiree company : WhatsApp inc
Acquisition amount : $19 billion
It includes
- $ 4 billion in cash
- $ 12 billion worth of Facebook shares
- $ 3 billion in restricted stock units
3. WhatsApp inc details
Founded : 24th February 2009
Head Quarter : Mountain View, California
Founder : Jan koum and Brain Acton
Employee : 55
Services : text messaging, users can send each other
images, video, and audio media messages as well as their
location using integrated mapping features.
Vision : “let’s make WhatsApp available to everyone
in the world˝
4.
5.
6. WhatsApp-SWOT Analysis
Strengths
• Loyal customers
• Market share leadership
• Group Chat
• Available for all platforms
• No need to remember PINs
and Usernames
• No need to Login/LogOut
• Free voice calls
Weakness
• Not diversified, because
other applications offers the
same service and also
function as social media
• Only works with a data plan
or wifi
Opportunities
• Advanced technology
• Recognized application
• Modernization of people
• Increased demand for smartphones
Threats
• Competitors like Wechat, Skype,
Line
• Similar applications and free
8. Why facebook press like button on
whatsApp
Phenomenal growth
Stronghold in mobile market
Facebook was getting old
WhatApp getting hotter
Technical power
FB massenger losses its grip
9. Benefits enjoy by Facebook
Entry into emerging market
Keeps the Apps out of the hand of rival like google
Benefits from better integration
Diversify with a broad based of mobile servises
10. Conclusion
WhatsApp Vision : “let’s make WhatsApp
available to everyone in the world˝
Facebook mission : “ make the world more open and
connected” & built a multi sided platform(MSP) that
serves different customer segment with different
proposition.
WhatsApp will help Facebook do this by continuing to
develop a service that people around the world love to
use every day.
11. References
http://en.wikipedia.org/wiki/WhatsApp
http://en.wikipedia.org/wiki/Facebook
Forbes: The World's Billionaires - Jan Koum (http:/ /
www. forbes. com/ profile/ jan-koum/ ) March 2014
Forbes: The World's Billionaires - Brian Acton (http:/ /
www. forbes. com/ profile/ brian-acton/ ) March 2014
http://finance.yahoo.com
http://WhatsApp.com
http//google.co.in
http://slideshare.net