Mobile marketing becoming more important than before. Consumers are mostly checking their e-mail on their mobile devices. I am collect lots of statistics to show importance of mobile channel.

1. Mobile E-mail Statistics
Kamil Mehmet ÖZKAN
#mobilemarketing
@kamilozkan
www.kamilmehmetozkan.com
Friday, February 10, 12

2. Mobile E-mail Statistics
• A comScore survey in
the UK found 67% of
smartphone users accessed
email through their mobile
device in June 2011
Friday, February 10, 12

3. Mobile E-mail Statistics
• An April 2011 study sponsored by Google
showed that 82% of smartphone users
check and send email with their device.
Friday, February 10, 12

4. Mobile E-mail Statistics
• A May 2011 iPass survey discovered that
over half of "mobile workers" check their
email on waking or immediately after
getting dressed.
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5. Mobile E-mail Statistics
• A Return Path report measured mobile's
share of all opened email at 16% in
March 2011, a rise of 81% from
October 2010.
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6. Mobile E-mail Statistics
• A May 2011 report by Campaign Monitor
(based on email received by over 3 billion
users) saw mobile email clients at just
under 20% of the total. In terms of actual
devices, the iPhone leads the way,
accounting for 72% of mobile opens,
followed by the iPad at 15%.
Friday, February 10, 12

7. Mobile E-mail Statistics
• Knotice tracked email opens across over
700 million emails in H1, 2011. Mobile
devices accounted for 20.24% of opens,
a jump of 51% compared to Q4 2010. The
most popular device for recorded opens on
mobile emails was the iPhone (12.78%
of all opens) followed by the iPad
(3.92%) and Android devices
(3.15%)
Friday, February 10, 12

8. Mobile E-mail Statistics
• In an August 2010 joint study conducted by
Litmus and eROI, the average percentage of
opens accounted for by mobile devices
across the lists of 20 big-brand
ecommerce, retail and publishing marketers
was 12%. Again, the iPhone was the
dominant mobile device, accounting for
9% of all opens.
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9. Mobile E-mail Statistics
• According to ComScore (in USA) ;
70 million mobile users accessed email
through a mobile device, with 43.5 million
doing so on a near-daily basis.
Friday, February 10, 12

10. Mobile E-mail Statistics
• Nielsen research on what mobile users
do online showed email to be the most
popular activity, accounting for 38.5% of
mobile internet time. The next most
popular activity was social networking
(10.7%)
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11. Mobile E-mail Statistics
• Merkle's "View from the Digital
Inbox 2011" survey found over half of
those with an Internet-enabled mobile
phone used it to check a personal email
account.
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12. Mobile E-mail Statistics
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13. Mobile E-mail Statistics
• Campaignmonitor –”Email client popularity” (June 2011)
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14. Mobile E-mail Statistics
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15. Mobile E-mail Statistics
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16. Mobile E-mail Statistics
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17. Mobile E-mail Statistics
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18. Thanks.
by Kamil Mehmet ÖZKAN
#mobilemarketing
@kamilozkan
www.kamilmehmetozkan.com
Friday, February 10, 12