Digital marketing is the component of marketing that uses the internet and online based digital technologies.

1. DIGITAL MARKETING
DIGITAL MARKETING

2. Index of Digital Marketing
Index of Digital Marketing
Introduction
Introduction
Inbound
Inbound
Outbound
Outbound
Benefits
Benefits
Key Component
Key Component

3. Digital Marketing
Digital Marketing
Digital marketing, also called online marketing, is the
Digital marketing, also called online marketing, is the
promotion of brands to connect with potential customers using
promotion of brands to connect with potential customers using
the internet and other forms of digital communication. This
the internet and other forms of digital communication. This
includes not only email, social media, and web-based
includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a
advertising, but also text and multimedia messages as a
marketing channel.
marketing channel.

4. Digital Marketing
Digital Marketing
Traditional Marketing
Traditional Marketing Digital Marketing
Digital Marketing
It is carried out for a specific
It is carried out for a specific
audience throughout from
audience throughout from
generating campaign ideas up to
generating campaign ideas up to
selling a product or a service.
selling a product or a service.
The content is available for
The content is available for
general public. It is then made
general public. It is then made
to reach the specific audience
to reach the specific audience
by employing search engine
by employing search engine
techniques.
techniques.

5. Benefits of Digital Marketing
Benefits of Digital Marketing
The content is available for
The content is available for
general public. It is then made
general public. It is then made
to reach the specific audience
to reach the specific audience
by employing search engine
by employing search engine
techniques.
techniques.
Local Reach. ...
Local Reach. ...
Lower Cost. ...
Lower Cost. ...
Easy to Learn. ...
Easy to Learn. ...
Effective Targeting
Effective Targeting

6. Discover a digital
Discover a digital
marketing partner
marketing partner
focused on helping
focused on helping
you grow while you
you grow while you
focus on your
focus on your
business.
business.
Globally proven
Globally proven
solutions and deep
solutions and deep
expertise that scale
expertise that scale
to help national
to help national
companies go local.
companies go local.
Local Business
Local Business National Business
National Business

7. Inbound of Digital Marketing
Inbound of Digital Marketing
All-encompassing strategy across multiple channels.
All-encompassing strategy across multiple channels.
Messaging is tailored to specific consumers.
Messaging is tailored to specific consumers.
Measurable through digital marketing software.
Measurable through digital marketing software.

8. Outbound Digital Marketing
Outbound Digital Marketing
Messaging must stand out among millions of other ads
Messaging must stand out among millions of other ads
consumers see each day.
consumers see each day.
Linear strategy with limited channels.
Linear strategy with limited channels.
Difficult to measure attribution from physical advertising.
Difficult to measure attribution from physical advertising.

9. Key components
Key components
Seo
Seo Ppc
Ppc
Web
Web
Smm
Smm
Email
Email

10. SEO
SEO
SEO refers to the process of making a website more visible on a
SEO refers to the process of making a website more visible on a
search engine's results page. To clarify, a great SEO strategy will put a
search engine's results page. To clarify, a great SEO strategy will put a
company's website at the top of the list on a Google search page,
company's website at the top of the list on a Google search page,
therefore increasing the likelihood that people will visit the site.
therefore increasing the likelihood that people will visit the site.

11. PPC
PPC
PPC stands for Pay Per Click. It is an internet
PPC stands for Pay Per Click. It is an internet
marketing model where the advertisers use the
marketing model where the advertisers use the
publishers' website to market their products or
publishers' website to market their products or
services through ads. The publisher gets paid by the
services through ads. The publisher gets paid by the
particular advertisers when a user clicks on their
particular advertisers when a user clicks on their
ads.
ads.

12. Web design
Web design
Web design is the planning and creation of websites. This
Web design is the planning and creation of websites. This
includes a number of separate skills that all fall under the
includes a number of separate skills that all fall under the
umbrella of web design. Some examples of these skills are
umbrella of web design. Some examples of these skills are
information architecture, user interface, site structure,
information architecture, user interface, site structure,
navigation, layout, colors, fonts, and overall imagery.
navigation, layout, colors, fonts, and overall imagery.

13. SMM
SMM
In addition to providing companies with a way to engage
In addition to providing companies with a way to engage
with existing customers and reach new ones, social media
with existing customers and reach new ones, social media
marketing (SMM) has purpose-built data analytics that allow
marketing (SMM) has purpose-built data analytics that allow
marketers to track the success of their efforts and identify
marketers to track the success of their efforts and identify
even more ways to engage.
even more ways to engage.

14. EMAIL MARKETING
EMAIL MARKETING
Email marketing is the use of — you guessed it — email to
Email marketing is the use of — you guessed it — email to
promote your brand, sell products or services, and build a
promote your brand, sell products or services, and build a
relationship with customers. Crafting an email marketing
relationship with customers. Crafting an email marketing
campaign is an opportunity to develop and deploy a
campaign is an opportunity to develop and deploy a
message that enables your business to appeal to a specific
message that enables your business to appeal to a specific
audience.24-Nov-2021
audience.24-Nov-2021