India, one of the most prolific content creating and consuming markets has not been able to produce corresponding revenues for the content creators or wealth for shareholders.
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Indian Media Paradox
1. Indian Media & Entertainment (IME): Paradox = Opportunity
…isn’t living to its potential
…one of the largest media consuming markets
No. of C&S Houseolds No. of Tickets sold in a year Indian M&E revenues % of global industry
3770 4.90%
115
96
+ 3%
million
million
68 1.40%
1.10% 1%
1403 0.20%
35.5
21.2
io
t
10.6
g
t
g
g
8.5
in
en
176 165 161 157
in
tin
in
125
ad
Pr
am
nm
tis
as
R
er
G
c
ai
ad
dv
rt
China US India Germany Japan UK France India US France UK Japan China Germany
te
ro
A
en
/
B
et
=
rn
lm
te
Fi
In
..among the largest content creating markets
No. of movies produced in a year No. of newspapers published
23
960
731
+ 21
17
million
No.s
550 535
467 447
8
4
3
90
1
India Japan France US UK Germany China China Japan India USA UK Germany France
Source: SSKI Research, Vikram Arora, London Business School, MBA 2010, Shyam Kamadolli, Fidelity India Capital Partners
1
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