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Appropriation
CCR 747:::S13
Wednesday, April 17, 13
Review: Fair Use
Wednesday, April 17, 13
• the purpose and nature of the use, including
whether such use is of a commercial nature or is
for non-profit purposes
• the nature of the copyrighted work
• the amount and substantiality of the portion used
in relation to the copyrighted work as a whole; and
• the effect of the use upon the potential market for
or value of the copyrighted work
Wednesday, April 17, 13
derivative works
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... a work based upon one or more preexisting works,
such as a translation, musical arrangement,
dramatization, fictionalization, motion picture version,
sound recording, art reproduction, abridgment,
condensation, or any other form in which a work may
be recast, transformed, or adapted.A work consisting of
editorial revisions, annotations, elaborations, or other
modifications which, as a whole, represent an original
work of authorship, is a “derivative work”. ( 17
U.S.C. § 101)
Wednesday, April 17, 13
transformation
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chilling effect
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Wednesday, April 17, 13
What’s changed
since 2003?
Wednesday, April 17, 13
The Internet was never designed as a commercially
structured medium for selling digital data. It was
designed as a medium for a free, open, and
decentralized exchange of information.This tenacious
foundation of technology and software is proving
extremely difficult to convert into various forms of toll
taking ... So far, all forms of paid advertising (a major
way that cultural content supports itself), have proved
themselves to be largely ineffectual on the Net. Few
people click through those banners. It’s just a whole
different kind of place. (246)
Wednesday, April 17, 13
Homogenized, generic, conglomerized corporate
intrusions into this arena automatically appear
anachronistic, disruptive, and annoying. (246)
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pre- blogging explosion
pre-Facebook
pre-Twitter
Wednesday, April 17, 13
2001:
Wednesday, April 17, 13
but collage is
still with us.
Wednesday, April 17, 13
Copyright is always
with us.
Wednesday, April 17, 13
We have established inflexible copyright mandates
across all the arts which allow any and all creations to
be “protected” as private, untouchable property,
unavailable for any purpose other than their original
purpose, including any reuse in new art by others. For
artists, copyright means that other art is emphatically
not allowed to be seen as part of their landscape, not
as part of their usable environment, not as something
that influences their creative minds. (255)
Wednesday, April 17, 13
There is a certain perceptual stance most artists have
always taken to their work and their environment--a
perception that sees everything out there as grist for
their mill. ... It matters not who “owns” the music they
sample any more than it matters who “owns” the tree
they paint. Ownership has never had anything to do
with creativity. (Negativland 251)
Wednesday, April 17, 13
influence
Wednesday, April 17, 13
Wednesday, April 17, 13
collage (Ames 1479)
Wednesday, April 17, 13
bricolage
(Levi-Strauss, Derrida, Deleuze & Guattari)
Wednesday, April 17, 13
By taking these images out of their everyday contexts
and presenting them in new forms, media,
combinations, or contexts, visual artists call into
question the processes through which individuals “see”
and through which society assigns meaning to images.
(Ames 1481)
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13
Just because a recognized art form like music
becomes manifested as a commercial mass
commodity, it is still an art form, which necessarily
depends on free expression. Free expression
demands free access to the elements of its
expression, even when those elements happen to
be owned by someone else. Especially when they
are owned by someone else. This is the free pass
all art has always been given to speak its mind,
and commercial interests of any kind do not negate
this creative imperative. (Negativland 256)
Wednesday, April 17, 13
art or counterfeiting?
Wednesday, April 17, 13
enrichment of the
public domain?
or a free-for-all?
(255)
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13
The Banality Show (1988)
Wednesday, April 17, 13
Wednesday, April 17, 13
Rogers vs. Koons
Wednesday, April 17, 13
parody or piracy?
Wednesday, April 17, 13
Is the critical
component clear?
Wednesday, April 17, 13
Do the works compete
in the same market?
Wednesday, April 17, 13
How much of the original
work has been used?
(the “conjure up” test)
Wednesday, April 17, 13
Is the parody aimed at
least in part at the
original work?
Wednesday, April 17, 13
parody and appropriation
(Ames 1498 - 1503)
Wednesday, April 17, 13
“The court did not consider the possible necessity of
copying the entire image in order to fulfill the
secondary work’s critical purpose, the necessity of
appropriating a creative work from American mass
culture in order to comment on the values inherent in
that culture, or the difficulty involved in appropriating
only part of an image.” (Ames1505)
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13
Wednesday, April 17, 13

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