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ASIA PROPERTY MARKET SENTIMENT
        REPORT (H2) 2012
      Presented by Shaun Di Gregorio
           CEO, iProperty Group
          11th September 2012
Survey Methodology
Objective             To examine consumer sentiments in the
                      four key markets we serve – Malaysia,
                      Hong Kong, Indonesia and Singapore.

                      To provide valuable insights to help
                      consumers gauge the sentiments of the
                      property market

Duration              1st July – 31st July 2012
Sample Size           25,754 survey respondents in total

                      11,966 survey respondents in Malaysia
                      9,805 survey respondents in Indonesia
                      1,000 survey respondents in Hong Kong
                      2,983 survey respondents in Singapore
Research Instrument   Online survey – survey respondents were
                      provided with links to obtain more
                      information on specific questions.
THE FINDINGS – AN ASIAN
OVERVIEW
The Findings – An Asian Overview
The Findings – An Asian Overview
The Findings – An Asian Overview
THE MALAYSIAN FRONT -
CONTINUES TO BE A BUYER FRIENDLY
ENVIRONMENT
Malaysia – A Buyer Friendly Environment
The largest segment of the group was the 31 – 35 age group. Just over half (56%)
of people answering the survey reported an annual household income of
MYR 80,000 or less and 44% earning above MYR 80,000.
Malaysia – A Buyer Friendly Environment
34% considered themselves Property Buyers, while 26% identified themselves
as Property Owners. Another 20% were investors. This can be partly explained
by the low barriers to property ownership and the healthy property price
growth in the country.
Malaysia – A Buyer Friendly Environment
A surprising 43% owned two or more properties, a higher proportion than in
any other country.
                                                                    Singapore – 29%
                                                                     own 2 or more
 Hong Kong –                                                           properties
 14% own 2 or
    more
  properties




                                 Indonesia – 12%
                                  own 2 or more
                                    properties
Malaysia – A Buyer Friendly Environment
  With 60% of survey respondents intending to buy property within the year, 70% had
  a budget under MYR 500,000. Landed property was the most popular type of
  property, drawing the interest of 73% of survey respondents. Survey respondents
  across the four countries have stayed in their current premises for less than 5 years
  indicating that they aspire to upgrade their living conditions.
                                                                      70% had a budget of
   60% want to buy within                                             under MYR500,000
   the year with the
   motivation to own their
   own property


                                                                      56% have stayed in their
                                                                      current premises
73% wants landed                                                      between 0 – 5 years
property
Malaysia – A Buyer Friendly Environment

                  7.84/10        Rental Yield
       8.15/10
                                   5.94/10



                   Factors of
                 consideration
                 when buying                    6.15/10
  3.04/10
                   property


                                       Developer


                                        5.24/10
      Family &
       Friends
      3.03/10
                     4.60/10
Malaysia – A Buyer Friendly Environment
Trends of Most Popular Areas in Malaysia from April 2012 – July 2012
On the iProperty.com Malaysia website, it can be seen that the top 4 popular search
areas were Bangsar, Puchong, Cheras and Petaling Jaya.

          3.00%
          2.50%
          2.00%
          1.50%                                                         July
          1.00%                                                         June
          0.50%                                                         May
          0.00%                                                         April
OVERSEAS MARKET – CAUTIOUS
Overseas Market – Cautious
SENTIMENTS – CONCERNED OVER
RISING HOUSE PRICES
Sentiments – Concerned over Rising House Prices

85% are concerned
about affordability
 and rising house                56% are concerned
      prices                      errant developers
                                 and building quality




   52% considered the
  current economic and
  political climate to be
  conducive to property
        investment
Sentiments – Concerned over Rising House Prices
                         A divided response
 54% believed that                             47% were supportive of the
                       from respondents that
 the loan-t0-value                              new amendments to the
                          the Real Property
 mortgage cap will                              Housing Development Act
                        Gains Tax has curbed
     moderate                                            1966.
                            speculation.
speculative activity    42% said yes and 42%
   in the market.         said no with 17%
                          unsure about the
                                move.




             On Loan-To-Value, Real Property Gains Tax and
             Amendments to the Housing Development Act 1966
Sentiments – Concerned over Rising House Prices

49% did not believe that My First Home
Scheme helped first time home buyers     51% believed that more should be
 compared to 33% of respondents last      done to protect property buyers.
                 year.




                              On My First Home Scheme and
                              Laws to Protect Home Buyers
BUDGET 2013 – WHAT MALAYSIANS
WANT
61%               60%              58%
                                         Better
   Tax deductions        Lower
                                        Housing
  on housing loans   Interest Rates
                                        Schemes




     55%                 54%              53%
  Better Public          Stricter        Stricter
 Transportation      Guidelines on    Guidelines on
In Housing Areas     Property Price       Errant
                        Increase       Developers
CONCLUSION
Conclusion
The Malaysian property market continues to be
 friendly for property buyers.
The Malaysian real estate in in tandem with the
 continued growth in the economy.
Buyers are more keen on investing in properties
 under MYR500,000 as majority young working
 respondents who are eager to buy.
Affordability and rising house prices continue to
 remain high concern.

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iProperty.com Asia Property Market Sentiment Report 2012 (H2)

  • 1. ASIA PROPERTY MARKET SENTIMENT REPORT (H2) 2012 Presented by Shaun Di Gregorio CEO, iProperty Group 11th September 2012
  • 2. Survey Methodology Objective To examine consumer sentiments in the four key markets we serve – Malaysia, Hong Kong, Indonesia and Singapore. To provide valuable insights to help consumers gauge the sentiments of the property market Duration 1st July – 31st July 2012 Sample Size 25,754 survey respondents in total 11,966 survey respondents in Malaysia 9,805 survey respondents in Indonesia 1,000 survey respondents in Hong Kong 2,983 survey respondents in Singapore Research Instrument Online survey – survey respondents were provided with links to obtain more information on specific questions.
  • 3. THE FINDINGS – AN ASIAN OVERVIEW
  • 4. The Findings – An Asian Overview
  • 5. The Findings – An Asian Overview
  • 6. The Findings – An Asian Overview
  • 7. THE MALAYSIAN FRONT - CONTINUES TO BE A BUYER FRIENDLY ENVIRONMENT
  • 8. Malaysia – A Buyer Friendly Environment The largest segment of the group was the 31 – 35 age group. Just over half (56%) of people answering the survey reported an annual household income of MYR 80,000 or less and 44% earning above MYR 80,000.
  • 9. Malaysia – A Buyer Friendly Environment 34% considered themselves Property Buyers, while 26% identified themselves as Property Owners. Another 20% were investors. This can be partly explained by the low barriers to property ownership and the healthy property price growth in the country.
  • 10. Malaysia – A Buyer Friendly Environment A surprising 43% owned two or more properties, a higher proportion than in any other country. Singapore – 29% own 2 or more Hong Kong – properties 14% own 2 or more properties Indonesia – 12% own 2 or more properties
  • 11. Malaysia – A Buyer Friendly Environment With 60% of survey respondents intending to buy property within the year, 70% had a budget under MYR 500,000. Landed property was the most popular type of property, drawing the interest of 73% of survey respondents. Survey respondents across the four countries have stayed in their current premises for less than 5 years indicating that they aspire to upgrade their living conditions. 70% had a budget of 60% want to buy within under MYR500,000 the year with the motivation to own their own property 56% have stayed in their current premises 73% wants landed between 0 – 5 years property
  • 12. Malaysia – A Buyer Friendly Environment 7.84/10 Rental Yield 8.15/10 5.94/10 Factors of consideration when buying 6.15/10 3.04/10 property Developer 5.24/10 Family & Friends 3.03/10 4.60/10
  • 13. Malaysia – A Buyer Friendly Environment Trends of Most Popular Areas in Malaysia from April 2012 – July 2012 On the iProperty.com Malaysia website, it can be seen that the top 4 popular search areas were Bangsar, Puchong, Cheras and Petaling Jaya. 3.00% 2.50% 2.00% 1.50% July 1.00% June 0.50% May 0.00% April
  • 16. SENTIMENTS – CONCERNED OVER RISING HOUSE PRICES
  • 17. Sentiments – Concerned over Rising House Prices 85% are concerned about affordability and rising house 56% are concerned prices errant developers and building quality 52% considered the current economic and political climate to be conducive to property investment
  • 18. Sentiments – Concerned over Rising House Prices A divided response 54% believed that 47% were supportive of the from respondents that the loan-t0-value new amendments to the the Real Property mortgage cap will Housing Development Act Gains Tax has curbed moderate 1966. speculation. speculative activity 42% said yes and 42% in the market. said no with 17% unsure about the move. On Loan-To-Value, Real Property Gains Tax and Amendments to the Housing Development Act 1966
  • 19. Sentiments – Concerned over Rising House Prices 49% did not believe that My First Home Scheme helped first time home buyers 51% believed that more should be compared to 33% of respondents last done to protect property buyers. year. On My First Home Scheme and Laws to Protect Home Buyers
  • 20. BUDGET 2013 – WHAT MALAYSIANS WANT
  • 21. 61% 60% 58% Better Tax deductions Lower Housing on housing loans Interest Rates Schemes 55% 54% 53% Better Public Stricter Stricter Transportation Guidelines on Guidelines on In Housing Areas Property Price Errant Increase Developers
  • 23. Conclusion The Malaysian property market continues to be friendly for property buyers. The Malaysian real estate in in tandem with the continued growth in the economy. Buyers are more keen on investing in properties under MYR500,000 as majority young working respondents who are eager to buy. Affordability and rising house prices continue to remain high concern.