1. SEOs Give Up Their
Best Ideas:
Takeaways for 2014
Ari Nahmani

2. Hi!
Good Afternoon!
You’re almost at the
end!
Ari Nahmani
CEO / Founder
Kahena Digital Marketing
We are up the
street. Contact us!
@AriNahmani
|
#SMX

3. MENTIONS & IMAGE ATTRIBUTION:
LINKS AND ENGAGEMENT
For brands or products that do
#RCS, their brand, staff, products
and associated mentions get used
across the web. Automate the
discovery of these for easy wins.
@AriNahmani

4. @AriNahmani

5. @AriNahmani
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#SMX

6. Image Raider FTW!
Add images to each
campaign, set the
frequency, and watch
as your copyright
protected images are
found on other sites
without attribution.
Easy as pie!
@AriNahmani
|
#SMX

7. @AriNahmani

8. @AriNahmani

9. Fresh Web Explorer:
Advanced Search Operators
•
•
•
•
•
“kahena digital” –rd:kahenadigital.com
“ari nahmani” –rd:kahenadigital.com
“jerusalem startup” –rd:kahenadigital.com
“kahenacon” –rd:kahenadigital.com
“SEO” and “Israel” –rd:kahenadigital.com
Monitor competitors, similar products/
services, industry related terms, LB monitor
[remove –rd].
@AriNahmani

10. @AriNahmani

11. @AriNahmani

12. @AriNahmani

13. [NOT PROVIDED]
With keyword data gone, it’s
become a lot harder to optimize
based on opportunity and ‘low
hanging fruit’.
@AriNahmani

14. SEOs BE ALL LIKE….
@AriNahmani

15. AND…..
@AriNahmani

16. AND….
@AriNahmani

17. STOP THE TANTRUM…..
@AriNahmani

18. @AriNahmani

19. SEMRUSH CHANGED THE
GAME FOR US
The ability to see
which keyword
opportunities there
were (low hanging
fruit) on pg 1-2,
relative to volume
was huge for us. So
simple, yet massive
value.
Large/strong sites
are the best for this.
@AriNahmani

20. @AriNahmani

21. +
+
AUTOMATE FTW!
@AriNahmani

22. IN-HOUSE TOOLS
@AriNahmani

23. IN-HOUSE TOOLS
@AriNahmani

24. IN-HOUSE TOOLS
@AriNahmani

25. QUICK + EXTREMELY ADVANCED
COMPETITIVE ANALYSIS
Simple, somewhat hidden Moz tool
will give you incredible insights and
make you look awesome to clients
or the boss.
@AriNahmani

26. @AriNahmani

27. @AriNahmani

28. @AriNahmani

29. @AriNahmani

30. SEO DUE DILLIGENCE IN A POST
PENALTY WORLD
Quickly assess risk of a potential
client or own sites. Evaluate what
kind of baggage you are taking on!
@AriNahmani

31. @AriNahmani

32. @AriNahmani

33. @AriNahmani

34. @AriNahmani

35. @AriNahmani

36. Quick Due Diligence
• Panguin Tool [algorithmic penalties]
• Manual Action Viewer [manual penalties]
• Anchor Text Ratios [moz, ahrefs, majestic]
@AriNahmani

37. Thanks! Contact Me:
Ari Nahmani
Founder / CEO
Kahena Digital Marketing
@AriNahmani
ari AT kahenadigital.com
We are
hiring.
@AriNahmani
|
#SMX