Anything that can be digitized will be napsterized. Kachingle is a business model for the inevitable future of "free". For a version of this presentation with an audio narrative please visit http://blog.kachingle.com/?p=478.

1. Micropayments for Digital Goods in a Social World 10/20/09 by Cynthia Typaldos, Founder & President, Kachingle 10001001010011001001000100101111100011001010001010010100010000100000… 9/21/2009 9:10 PM

2. For news and content sites, advertising is not paying the bills. The Problem

3. Theorem Anything that can be digitized will be napsterized Newspapers Magazines Books Music Photos, Images, Art Video, TV, Movies 10001001010011001001000100101111100011001010001010010100010000100000… FREE! Previously - $$$$ or € or ¥ or..

4. iTunes, Kindle, iPhone are just plugging holes in the dike…

5. Micropayments sound good BUT… “… the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs , the energy required to decide whether something is worth buying or not, regardless of price” — Clay Shirky http://www.shirky.com/writings/fame_vs_fortune.html

7. beside advertising…what are the choices? Micropayments Tipping Subscriptions Kachingling

9. Kachingling is two-sided Site Owners (producers) Kachinglers (consumers) Note: someone can easily be both!

10. Kachingle 101 for Consumers

11. Kachingle 101 for Consumers

12. Kachingle 101 for Consumers

13. Kachingle 101 for Consumers

14. Kachingle 101 for Consumers

15. Kachingle 101 for Consumers

16. Kachingle 101 for Consumers

17. Kachingle 101 for Consumers

18. Kachingle 101 for Consumers

19. The Kachingle Medallion on a Content Providers’ Site

20. List of Kachinglers

23. Kachingle to 'sprinkle' dollars to online publishers c|net May 8, 2009 Paul Romer , economist and senior fellow at the Stanford Center for International Development “ (Kachingle) doesn't try to solve the underlying free-rider problem. It tries to use volunteerism, altruism, and good citizenship instead. I like this aspect of the model. Economists and the policy makers who listen to them frequently underestimate the potential for this kind of motive to solve problems.” Kachingle is the economic model for free