The document discusses the development of the Kachingle product and marketing approach. It describes forming a team to conduct qualitative research through focus groups and surveys to understand user issues and test different value propositions. Experiments with ads found it was more effective to appeal to users' egos rather than altruism. The team's work informed plans to launch a basic free version of Kachingle alongside a premium paid version to support free content through micropayments.

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2. Tyler Beckett MBA – Marketing USA Tise Okuonghae MBA – Finance Nigeria The KACHINGLETeam Tyler Beckett MBA – Marketing Missouri, USA Robin Marahatta MBA – Finance Nepal Wei Peng M.A. Journalism China

3. KACHINGLE ? How do you get people to pay for free content? $

4. TASKS Project Overview Qualitative Research Marketing

6. Not Trustworthy

9. Used ads to draw out the user’s thoughts

11. The AD Experiment Appeal to User’s altruism…

12. The AD Experiment Appeal to User’s Ego…

13. Summary of Results It was 62% more effective to appeal to ego So what?

14. KACHINGLE The Future $

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16. KACHINGLE For ALL KACHINGLE BASIC $ KACHINGLE PREMIUM $

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