Ways that Kachingle, a social payment system, provides additional value beyond the revenue component.

1. How Kachingle helps with Marketing Prepared by Kachingle 9/15/10 Copyright 2010, Kachingle, Inc. | Please Share This

2. Kachingle is a network not a destination site Network effects benefit all sites way beyond what they can do themselves Kachingle keeps users on the client sites – all interesting information will be broadcasted to the site’s Medallion Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon Experimentation is key – doing something quickly and easily and learning from it is much better than over-intellectualization

3. Network Effects Every time a Kachingler joins, it potentially benefits ALL of the Kachingle-enabled sites And every time a new site joins, the other sites benefit because the network has grown thus making Kachingling more attractive to users Networked systems can be much more powerful than individual systems because of this effect, e.g. site-specific donation systems are isolated, not networked Wikipedia info on network effect.

4. Kachingle already helps users find other sites they might like –Cynthia is kachingling SteveOuting.com and sees that Sharon is too…

5. Cynthia knows Sharon and clicks to see what else Sharon values…Cynthia then discovers new great sites thru her colleague’s kachingling…

6. Two Kachingle Widgets also help Kachinglers find new sites through recommendations from colleaguesWho’s Most Like Me Here – shows overlap for each individual Kachingler with other Kachinglers on each site they supportWho’s Kachingling Whom – real-time widget that shows activity

7. All of these social elements moving to new Medallion overlay on the sites! Goal is users never visit have to actually go to Kachingle!

8. Kachinglers broadcast their behavior automatically to their social networks…Twitter already implemented, Facebook coming soon Kachingler mystockphototells his Twitter Network about a brand new site milotesselaarthat he is now supporting

9. Kachingler Jim Buie starts supporting SteveOuting.com and SteveOuting.com tweets to his network Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon

10. Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon Kachingler typaldos spreads her $5 and brags about it via an automatic monthly tweet that links to the list of supported sites

11. Experimentation is key – doing something quickly and easily and learning from it is much better than over-intellectualization