AdoptMeApp enables shelters and rescues to share the lives of their adoptable pets through social media & realtime personality updates to their pet profiles. Volunteers, fosterers, and staff at animal shelters and rescue groups easily post stories, photos, and videos of adoptable pets to Twitter, Instagram, etc., and to the pets’ shelter profiles, via a simple app.

1. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 11

2. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 22
What is AdoptMeApp?
AdoptMeApp
enables shelters and rescues
to share the lives of their
adoptable pets through social
media & realtime personality
updates to their pet profiles
Volunteers, fosterers, and staff at
animal shelters and rescue groups
easily post stories, photos, and
videos of adoptable pets
to Twitter, Instagram, etc., and to the
pets’ shelter profiles, via a simple app

3. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 33
How do shelters and rescue groups get involved?
• Shelters and rescues sign up through an simple form
• Then create the social media accounts on which they
want their AdoptMeApp posts to appear
• Usually a new accounts used just for the voice of the pets
• Quick integration with AdoptMeApp’s simple APIs
• Including enabling the automation of adding AdoptMeApp
“My Diary” widget to Pet Profiles
• Shelter/rescue volunteers download the AdoptMeApp and
create user accounts (approved by the shelter)
• Volunteers post on behalf of adoptable animals through
the wonderfully simple AdoptMeApp. No training required.

4. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 44
The AdoptMeApp is simple to use
The app automatically posts the pets’ stories to their shelter profiles and to social media
1) Select the pet you’re socializing. 2) Tell a story, add a picture. 3) Submit. That’s it!

5. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 55
The AdoptMeApp widget
Every AdoptMeApp post appears in
the AdoptMeApp widget as part of a
pet’s profile page
The widget adds a story to the profile,
telling potential adopters more about each
pet’s personality
This widget is customizable
(See the widget live on Tilly’s HSSV profile)
(See the widget live on Tilly’s Adopt-a-Pet page)

6. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 66
AdoptMeApp’s Mission
Enable animal welfare organizations to...
Increase Adoptions
& Save More Lives
Market adoptable pets to the public via social media
(thus reducing Average Length of Stay)
• without increasing organization costs
• by leveraging the passion and creativity of volunteers to tell stories
• and using the power of a personal, ongoing connection to bring in adopters
Promote the appeal of shelter and rescue pets “in their own words”
• spontaneous text, photos, videos channeled by socializers/volunteers/fosters

7. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 77
AdoptMeApp increases engagement
Shelter/Rescue Volunteers
Can now help pets get adopted by sharing
pets’ stories & enhancing their profiles, while
socializing
Fosterers
Can help get their foster pets adopted by
sharing their adventures
Adopters
Can learn more about pets’ personalities
Can continue their pet’s story after adoption
Sponsors
Can already follow the stories of the
adoptable pets – more coming soon!

8. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 88
AdoptMeApp pilot program is live at HSSV
Actively being used by volunteers at
Humane Society Silicon Valley @AdoptMeCA95035
AdoptMeApp pets have adoption success
stories, and the volunteers love the app:
“The animals’ unique personalities come to life through
the app; it gives them a ‘voice,’ so to speak, to potential
adopters.” — Johnna
“I am not a Twitter user so I had my reservations
initially, but the app is so easy to use and I didn't have
to join Twitter to use it.” — Cheri
“It’s fun taking their pics and thinking of engaging
tweets to post for them.” — Janet
“It's very easy to use, and intuitive, and I really like that
it syncs up with my photos on Google Drive.” — Renee
81% of downloads result in the user posting

9. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 99
Adoption Stories — Muppet (now BusterPosey)

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Adoption Stories — Carly (now Kallie)

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Adoption Stories — Liberty & Grey (still Grey)

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High impressions and engagement after just a few months
Note: We’ve done
no marketing yet,
except organically
on Twitter, e.g.,
by following &
favoriting others

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High impressions and engagement after just a few months

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AdoptMeApp expansion plans
Animal management system used at HSSV and
hundreds of shelters world-wide
Our 2015 plans include...
• Expansion to 50+ shelter & rescue groups
• Integration with other shelter management systems
• Partnership with nationally recognized pet welfare organizations
And...
• Launch SponsorMeApp...
AdoptMeApp has partnered and integrated with ShelterBuddy...

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What is SponsorMeApp?
• Fundraising and engagement tool for shelters and rescue organizations
• Creates a whole new revenue stream: monthly micropayments from sponsors
• Scheduled, recurring, small donations
• Reaches people who “fall in love” with pets but cannot adopt
• Sponsors pick the adoptable pets they want to support...
• ...then remain engaged with those pets through AdoptMeApp posts
• ...and when those pets are adopted, Sponsors are prompted to choose another

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AdoptMeApp Benefits
• Taps into volunteer creativity and
social networks.
• Gives dynamic spontaneous view
of per, rather than static
“biography.”
• Lets adopter see how the pet
interacts in many situations, with
different people. Reveals pet’s
personality.
• Especially great for fostered
pets ̶ shows how the pet fits into
someone’s home and life. Takes
advantage of foster situation!

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AdoptMeApp is highly leveraged
• Volunteers, and only a small percentage of them, need to use AdoptMeApp
to create impact. Does not require staff participation. Small amount of
volunteer management. Engages the volunteers more tightly with the
organization. Taps into their passion.
• Any volunteer w/ smart phone can master it. No training needed.
• Uses existing social media for broadcast – low technical and marketing risk.
• Spreads word among social networks that staff doesn’t have time to reach;
leverages volunteers’ social graph.
• Appropriate for all shelters/rescues, even those with none/poor tech
infrastructure.
• Allows organization to have oversight into volunteer interactions, especially
important with fosterers. Identification of best practices. Shelters can learn
from each other.

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Reducing Average Length of Stay (ALOS)
“AdoptMeApp could decrease ALOS by 5-10%”
– Beth Ward, VP Alliances, Humane Society Silicon Valley (@HSSV)
LengthofStayinfo:http://www.sheltermedicine.com/shelter-health-portal/information-sheets/length-of-stay
Additional Animals That Can Pass Through System
ALOS Additional Days ADDITIONAL PASS THRU
Dogs in Shelter 27 days 10,800 400 Dogs in Shelters
Dogs in Foster 54 days 2,400 44 Dogs in Foster
Cats in Shelter 36 days 20,000 556 Cats in Shelter
1 Assumptions:
• ALOS for a dog in shelter/foster – 30/60 days. ALOS for a cat in shelter – 40 days
• Santa Clara Valley Shelters adopted out 4,000 dogs & 5,000 cats in 2013
• 10% of dogs in foster, the rest in shelters
Current Situation (in Santa Clara Valley Shelters) 1 10% Reduction
ALOS No. of Adoptions Out Total Days Frees up
Dogs in Shelter 30 days 3,600 108,000 10,800 Days
Dogs in Foster 60 days 400 24,000 2,400 Days
Cats in Shelter 40 days 5,000 200,000 20,000 Days
Total additional animals saved
without needing any additional shelter space, foster or volunteer resources:
444 dogs + 556 cats = 1000 pets saved per year
In Santa Clara Valley alone!

19. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 1919
The inspiration for AdoptMeApp
When AdoptMeApp founder Cynthia Typaldos found a
stray pit bull mix in her yard, an adventure began.
She took “Bronco” to at a municipal shelter, where he
stayed for for 4 months, with only one Facebook post
about him that rapidly disappeared from view. That was
the extent of the social media activity for him. He was
essentially invisible to the outside world.
His adoptable pet profile read like that thousands of
others— “Bronco is a neutered male pit bull mix about a
year old. He was found as a stray...” — accompanied by
an intake photo taken by an animal control officer.
This, we believe, is the typical amount of marketing many
shelters have the resources to provide, and is what
inspired the development of AdoptMeApp.
Epilogue: We pulled Bronco and found him a new home.
Bronco’s
Story

20. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 2020
AdoptMeApp awards and press
Red Cross AdoptMeApp Video
ABC News Video
Red Cross Technology Hero Award
Second Place Winner
AdoptMeApp Video
Finalist Slot Story
Hack Palo Alto Apps Challenge

21. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 2121
Thank You
Contact:
Cynthia Typaldos
@adoptmeapp
cynthia@kachingle.com
Office: 408-867-8875
Mobile: 650-215-8406