Mobile technology is set to take over as the driving force behind global commerce. With the number of people using mobile technology growing every day, businesses are starting to use mobile commerce to reach an ever-wider pool of potential clients. The habits of Internet users are changing: they're spending more time on their smart phones (1 hour 30 minutes per day on average) for a variety of purposes (email, social networks, maps, news, videos, etc.). Smile is already ahead of the field in mobile solutions, and has been building its expertise in applications and mobile sites for two years. Today, using this experience, Smile can help you work out your own mobile strategy.

1. Paris - Lyon - Nantes - Bordeaux - Montpellier
Espagne - Benelux – Switzerland - Ukraine –
Morocco - www.smile-ukraine.com -
+38 044 498 30 28
Mobile
Concept
simple > utile > performant
simple > utile > performant

2. Smile - Open Source Solution
20 years in 2011 sales  Specialised
business
37,4
departments
 Smile Consulting
M€
1
 Smile Digital
+ 47% growth  Network
st
French Open Infrastructure and
hosting
Source leader  Third Party
Maintenance
10 branches  Smile Training
Variety of domains
 Content Management
 E-commerce ~ 600
 Mobile Development employees
 Erp/Crm
 Ged
 Decision
 Portals

3. Smile mobile development offer
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4. Facts about mobile world
Mobile devices continues to grow in France and worldwide. The practices of users changing:
users spend more time on their smartphones (1 hour 30 minutes per day on average ¹) for
varied needs (emails, social networks, maps, news, videos, etc.). .
By 2014, the number of Internet users via mobile has surpassed the number of Internet user via
computer ². In this context each site and web application will provide a mobile version to
ensure its access to its users.
The figures of 2011:

10 billion downloads from the App Store have been achieved and more than 350,000
applications are available ³.

Android is no exception: the 3 billion downloads from the Android Market have been
achieved, more than 200,000 applications available ³.

France has 11.4 million mobile users ⁴.
Sources :
¹- Appsfire SAS, Janvier 2011, http://www.iphonedeveloperlabs.com/2011/01/28/appsfire-study-provides-interesting-stats-for-iphone-developers/
²- Microsoft Tag, Mars 2011, http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx
³- Google & Apple Announcements, Avril 2011, http://www.pcworld.com/article/225299/google_brags_about_android_market_stats.html
⁴- Observatoire de l'internet mobile, Groupm SFR Régie, avril 2011, http://www.sfrregie.com/wp-content/uploads/2011/04/2011-GroupM-SFR-Regie-
Observatoire-de-lInternet-mobile.pdf
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5. Smile and mobile development
With 20 years of experience and expertise in open source solutions, Smile has made some of the
largest sites of the French Internet, that are open to a very large audience.
Smile took a step ahead in the field of mobile solutions, building its expertise in applications and mobile sites for
2 years. Today, using its experience, Smile works for your mobile strategy.
Content Management
Mobile Commerce multichannel
Mobile Strategy
Mobile Marketing
Ergonomics
Benchmark
Design
Development
multi-platform mobile web
Maintenance solutions
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6. Our technologies and tools
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7. Technology for every need
The fluidity and evolving mobile ecosystem encouraged to address the issue of
technology choice carefully. Many choices present themselves, and not all are suitable
for each mobile strategy:
•
Developments 100% native
•
Adaptation of a mobile web site
•
Web app
•
Titanium Framework
•
PhoneGap Framework
•
overlay SenchaTouch
•
Hybrid native HTML5 +
•
Titanium + HTML5
•
Level of outsourcing processing to the server
The choice of technology will depend on many parameters related to:
•
Mobile strategy: audience, buzz, degree of innovation, business objectives, budget, long-term
development plan ...
•
Application features: offline, multi-platform, level of usability, degree of integration with the
SI, expected performance, graphics, fleet target ...
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8. Smile and mobile : standards and cross-platform
Boasting unique open source expertise, and experience as an integrator of complex
solutions, Smile was positioned on the mobile with a focus on high value-added project
mainly cross-platform and integrated into the SI.
The open source multi-platform solutions aime to address the problem of the lack of
development standards in the world of mobile applications.
Smile positions itself as a pioneer on the subject and makes an important technological work
to select and use open source solutions that meet the expectations of its customers in the
most efficient way.
Smile has selected several open source development tools cross-platform and has partnered
with publishers to test the tools and ensure their quality. As a web developer, Smile is
particularly attentive to the progress of the HTML5 standard, already used as a common
platform to the world of mobile applications.
The advantages of a framework cross-platform:

A unique code for N applications (iPhone, Android, Blackberry, Windows Mobile, ...)

Increased maintainability and sustainability of applications

Building Applications with native rendering for each platform

Availability of components reporting the usage statistics of the applications

No dependence on a publisher or an integrator
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
Provision of development tools (free) and associated documentation

9. Frameworks recommended by Smile
Today, next multi-platform frameworks stand out:
Titanium is a framework open source Sencha is the First HTML5 Mobile Web
under Apache license, which allows you App Framework that allows you to
to create applications for iPhone or develop mobile web apps that look
Android Technologies HTML / CSS / and feel native on iPhone, Android,
Javascript. Among others this framework and BlackBerry devices. It leverages
has an overactive community, partners HTML5, CSS3, and Javascript for the
and significant financial resources that highest level of power, flexibility, and
guarantee rapid development. Titanium optimization. Due to the specific
now has a dedicated development usage of HTML5, we have
audio/video components as well as
environment, thereby strengthening its
localStorage proxy for saving data
position as leader. offline.
Rhodes is a framework cross-platform open PhoneGap is a mobile development
source based on Ruby. Each mobile framework open source that offers to
application developed with Ruby VM loads a develop multi-platform applications
Rhodes, a small MVC framework inspired by (iPhone, Android, BlackBerry, Palm and
Ruby On Rails, and a simplified web server. Symbian) using standards such as HTML,
Moreover a support is broad: BlackBerry, CSS and JavaScript. The resulting
Android, iPhone, Windows Mobile. With a application will then use the rendering
large community, it proposes to make the engine of the mobile browser to run.
functionality of smartphones the most
prominent. 9

10. The main frameworks - Titanium
Titanium is used to generate native applications for iPhone and
Android. Titanium reflects the JavaScript code to native code,
then uses the SDK target platforms to create the final package.
+ •
•
Speed
Rich API and graphical
- 
Only two platforms (iOS /
Android)
•
Community hyperactive
•
Important partners and financial strength
•
A dedicated IDE
•
Leadership
Smile is a certified partner Titanium 10

11. The main frameworks - PhoneGap
PhoneGap uses the rendering engine HTML / CSS / JavaScript browser
native of the target platform.

Light weight applications Differences between some motor terminals,
+ 

Runtimes and rendering already integrated
Many supported platforms - inducing a process of adaptation of presentations
(using JavaScript frameworks specific type
Sencha Touch solves this problem)
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12. Methodology adapted
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13. Specific methodology for mobile projects
Smile offers a methodology adapted to development projects for mobile phones. It
takes into account:
•
Specificities intrinsic to mobile projects
•
Modes of development frameworks on cross platforms
•
Smile feedback on all its projects
•
Expectations of our customers (flexibility, including visibility)
This method aims to:
- Adapt the specifications to the type of application
- Save time by parallelizing different spots
- Guarantee the customer's visibility throughout the project (with validation
steps distributed)
- Provide flexibility 13

14. Project cycle
Point de
Back Office
visibilité & Livrable
Spécifications, développements et recettes
Expression de besoin (Cycle en V) validation
Recette
Specs Livraison def
client
Macro chiffrage
Spécification Cinématique
« cinématique »
tio o en
Fonctions &
nc cr e
Cinématiques fo a g
m u pa
ns
c o
Développement
Dé
Maquettes
écrans Recette intégrée Livraison &
puis recette client distribution
Recette
Livraison def
Recette interne client
Mise en place de
l’architecture technique
Livraison
Code source
Chiffrage détaillé Démo fonction
Ecrans au client
Ergonomie / Design
Proto de Assets
navigation graphiques
Visibilité & 14
Adaptabilité Parallélisation Pérennité
flexibilité

15. Quality approach
•
Management audit of the project by management quality
•
Recipe continuous
•
Details of project phases
- Input Elements
- Conditions and available output
•
Monitoring and analysis of customer satisfaction
Criteria Evaluation
Visibility given on the progress by Smile
Reactivity
•
Technical Audit
•
Code audit by the technical
Availability
•
Automation control development standards
•
Integration platform continues 15
Quality of documentation

16. Our references mobile
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17. Focus on Melody Healthcare
Application mobile «Melody»

Redesign of the application iPad "iViewer"

Use of Web technologies with the framework
Sencha Touch

Targets: iPad
Features :
Rich player slides or static interactions with the
management of slides and transitions
Module composition of a presentation: creating slides
from organized into categories
The application can quickly create presentations
tailored to the needs of the physician.
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18. Focus on TDF-Cristal
Application mobile «TDF-Cristal»

Using the cross-platform framework Titanium

Targets: iOS and Android (smartphones and
tablets)
Features :
Application for monitoring network status TDF
Notification of major alarms: creation of a
dedicated server PUSH
User profile management
Data Recovery Services via REST
Geolocation, and Maps
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19. Focus on Evian Masters
Application for the tournament iOS
Evian Masters 2010
• Official application for Evian Masters
Golf Tournament
• Smile contributution : ergonomic
design, technical development
Features :
• Latest Tournament news
• Consultation scores and photos of
real-time tournament
• Free application available on the
App Store
• Compatible with iPhone, iPod
touch and the iPad
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20. Focus on Spie
Mobile Application « SPIE Map »
• Using the framework Cross-Platform PhoneGap
• Generating an Android application (1.x and 2.x) and
application iOS from PhoneGap
• Click → Android Market
• Click → App Store
Features
• List of SPIE sites with contact details
• Views of SPIE centers on Google Maps
• Search sites closest to the user (geolocation)
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21. Focus on Magento Mobile Dashboard
Application iPhone & Android
• Scoreboard recovering sales
statistics of Magento
• Developed with the framework
cross-platform Titanium
• Dynamic management of graphics
• Different design depending on the device
but a unique code
More than 30 downloads a day on the
Android Store
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22. Electronic Restaurant Menu
Electronic Restaurant Menu
- Using the framework Cross-Platform Sencha
Touch
- Generating a web application for iPad&Android
Tablet
Features
- Menu navigation to make an order
- Ability to make reservation for future
- Ability to make changes to menu for admins
- Interconnection with restaurant's kitchen
- Sales analyzing for manager
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23. Focus on SPIE
Mobile version of the web-site
• Editorial site: news, presentation of SPIE, the group's
customers, media, etc..
• Used CMS : Typo3
• Sharing of content between the site "web" and the
mobile site
Access : http://mobile.spie.com/
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24. Focus on Krys
Krys Mobile Site :
• General information about Krys
• Tracking orders for customers of e-commerce site (space
identified)
• Contact Form
• Geolocation (Google Maps): ability to search the nearest Krys
optician
Accessible with a mobile browser: www.krys.com
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25. Focus on Mazars
Mobile application « Mazars »
The application facilitates the exchange and
publication of the information related to integrating the
functionality of Mazars Community Clubs.
• Using Cross-Platform framework Rhodes, integrating
support for older versions of Blackberry
• Mobiles targets: Blackberry, Android, iPhone
Features
• Application in online mode
• Data synchronization with the web portal in eZ
Publish Mazars
• Receiving notifications on the mobile
• Pushing service
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26. There is always a solution
Do you want us to carry out a project for you? Interested in us and
our services? We are waiting for your questions. Please contact us:
SMILE UKRAINE LLC
8, Heroiv Stalingrada Avenue, build.2, office 38, 04210, Kiev, Ukraine
Tel.: + 38 (044) 498-30-28
E-mail address: commercial.kiev@smile.fr
General information and presentations
of our services can be found on
www.smile-ukraine.com
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27. THANK YOU FOR YOUR
ATTENTION
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