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Pf soy
1.
【企画書】Webサイト_「カフェ SoyやSaiや」
2.
制作の動機・背景
「初めてつくったサイトです」 コンペ落ちしたものではありますが…。 HTMLとはなんぞや? イラレもフォトショも まともに触ったことがない、という状態から 2ヶ月半目につくったものが、これです。
3.
制作のポイント1
「ベースカラー:白」 豊富な提供写真を生かすために。 和食・競合店舗は黒系のサイトが多く見受け られましたが、さまざまなテイスト・タッチの 提供写真をきれいに見せるには、 「白」がバランスが取りやすいと判断しました。
4.
制作のポイント2
「ホワイトスペースを多め」 居心地のよさを演出するために余白を。 ターゲット顧客層(女性)を意識して、 ホワイトスペースを多めに取ることを デザインの基本方針にしました。
5.
制作のポイント3
「ロゴ・アイコンに遊び心を」 「白さ」がマイナスに作用しないよう、配慮。 ホワイトスペースを多めに取る一方で、 あまり簡素になり過ぎないよう、 ロゴ・アイコンには、色味と遊び心を加えました。
6.
制作のポイント4
「ギャラリー形式でメリハリを」 写真の並びが平板にならないよう、配慮。 同サイズの写真を複数枚並べることで メニューが単調なものにならないよう、 JavaScriptでギャラリー形式にしました。
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