Google Analytics is a free tool that can track website traffic, page views, and average pages per visit. It can track traffic down to specific cities and show how long visitors spend on pages and what percentage are new versus returning. Google Analytics has intuitive interfaces and features like site overlays, geo-targeting, email reports, visitor segmentation, and funnel and trend visualizations to analyze bounce rates, navigation, and conversion funnels. Using Google Analytics, businesses can improve pages and links, modify checkout processes, track referral sources, and gain more customers by understanding website usage and traffic.

1. Google Analytic

2. What is “Google Analytics?” Google Analytics is a Free tool that can measure visits to your web site, page views, and average number of pages per visit. Google Analytics can track traffic down to specific cities . You can find out how long potential clients visit your page, and what percent of visits are new to your site. During a search engine optimization campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign.

7. Navigation Summary

8. Navigation Summary You'll see how site visitors got to that page, and where they went after.

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