2. Chef, interest in food,
teaching people how to
cook.
Why did I choose
this topic?
3. Publicity and media coverage
BBC radio 4 coverage in June 2013:
20% under 15’s are obese
In 2000 = 872 people hospitalised due to obesity
In 2009 = 4000 people hospitalised due to obesity
In the last 10 years 21,ooo children treated for obesity
related conditions
4. Publicity and media coverage
Government announcements in June 2013:
Growing rate of obesity are of grave concern, with the
North of England having one of the highest rates
Last week food labelling laws changed for voluntary
colour coded and an option to display on the front of
the pack
5. Who reads food labels?
Who knows what GDA stands for?
Who knows how many calories they should eat a day?
Who knows how much saturated fat they should eat in
a day?
Who knows the maximum amount of salt they can
consume in a day?
Show of hands!
13. Guideline Daily Amount Value
Women Men Children
Calories 2,000 2,500 1,800
Protein 45 g 55 g 24 g
Carbohydrates 230 g 300 g 220 g
Sugars 90 g 120 g 85 g
Fat 70 g 95 g 70 g
Saturates (inc. in
fat above)
20 g 30 g 20 g
Fibre 24 g 24 g 15 g
Salt 6 g 6 g 4 g
14. Reduce calorie intake and costs to NHS
Government campaign to include clearer food
labelling
Benefits
15. Wahlich et al. (2012) found a lack of label
understanding or misunderstanding lead to poor
health choices.
Katz et al. (2011) & Safron et al. (2011) both report an
increase in healthier food choices by school children
and their parents after receiving label education.
Stoebe et al. (2008) linked food consumption directly
to increasing pleasure to camouflage stress, not a need
for energy.
Previous research
16. Aim of my research
To evaluate the effects of nutritional
knowledge and the food purchasing habits on
weight restriction and well-being, between
actively slimming people and a control group.
17. My 3 main hypotheses
i) Slimming group will use labels more frequently than
the control group and have a clearer understanding.
ii) Successful dieters will have higher well-being than
those who have a history of dieting failure.
iii) Those who use food labels more frequently will make
healthier food choices and have increased nutritional
awareness in their food decisions.
19. Results
Hypothesis 1 = Slimming group used labels
significantly more frequently than the control
group.
Hypothesis 2 = Successful dieters had
significantly higher well-being than those with
repeated dieting failure.
Hypothesis 3 = Increased label usage encouraged
healthier choices.
20. A clear trend can be seen between well-being and
weight satisfaction
21. What can we draw from this
research?
Supports previous research by both Katz and
Safron (2011), highlighting that the education
of labels is of benefit, rather than type of label
itself
Publicity campaign alongside education
programme
22. Further research
Include a wider ethnicity and target the groups they
attend for dietary advice
Look at the impact of well-being on the effectiveness
of food labelling, to direct Government campaigns in
the use of positive and negative motivation for healthy
eating
.
23. Strengths
Devised and tested my own questionnaire and ran a
pilot study, which enabled analysis for strength of data
For the main study I ran an analysis on all the answers
given to ensure consistency, resulting in a positive
Cronbachs Alpha (.792) showing reliability and
validity with the responses given in my questionnaire
24. Conclusion
Those who are already trying to loose weight are using labels
more frequently, so we are only “preaching to the converted”
Awareness needs to be raised with positive messages by……
Introducing mandatory label uniformity
Educating people on those labels to ensure understanding,
alongside major publicity campaigns
Highlighting the positive well-being aspects of calorie reduction
as well as the negative health risks
25. Guideline Daily Amount Value
Women
Calories 2000
Fat 70 g
Saturates (inc. in
fat above)
20 g
Actual
3302
188
83
27. References
Food Labelling Regulations. (1996). Guidance Notes. www.food.gov.uk/multimedia/pdfs/Fguidnot1.pdf, Date Accessed
06.02.13
HM Government. (2009). Health Survey for England 2009: Health and Lifestyles.
http://data.gov.uk/dataset/health_survey_for_england_2009_health_and_lifestyles, Date Accessed 04/02/13.
Katz, D.L., Katz, C.S.,, Treu, J.A., Reynolds, J., Njike, V., Walker, J., Smith, E., & Michael, J. (2011). Teaching Healthful
Food Choices to Elementary School Students and Their Parents: The Nutrition Detectives Program. Journal of School
Health 81 (1), 21-28.
Lansley, A. (2011).Healthy Lives, Healthy People: A call to Action on Obesity in England.
http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_130401, Date
Accessed 03/07/12.
NHS Choices. (2012). Your Health, Your Choices. Obesity-Complications.
http://www.nhs.uk/Conditions/Obesity/Pages/Complications.aspx, Date Accessed 12/10/12.
NHS National Statistics. (2012). The Information Centre for Health and Social Care. National Child Measurement
Programme: England, 2011/12 School Year. Department of Health. https://catalogue.ic.nhs.uk/publications/public-
health/obesity/nati-chil-meas-prog-eng-2011-2012/nati-chil-meas-prog-eng-2011-2012-rep.pdf, Date Accessed 04/02/13.
Safron, M., Cislak, A., Gaspar, T., & Luszczynska, A. (2011). Effects of School-based Interventions Targeting Obesity-
Related Behaviours and Body Weight Change : A Systematic Umbrella Review. Behavioural Medicine, 37,15-25. doi:
10.1080/08964289.2010.543194.
Stroebe, W., Papies, E.K., & Aarts, H. (2008). From Homeostatic to Hedonic Theories of Eating Self-Regulatory Failure
in Food-Rich Environments. Applied Psychology: An International Review, 57, 172-193. doi:10.1111/j.1464-
0594.2008.00360.x.
Wahlich, C., Gardner, B., & McGowan, L. (2012). How, When and Why do Young Women Use Nutrition Information on
Food Labels? A Qualitative Analysis. Psychology and Health, 28 (2), 202-216.
Triggle, N. (2013). Food Labelling: Consistent System to be Rolled out. http://www.bbc.co.uk/news/health-22959239.
Date Accessed 20/06/13.
