Ari's presentation to JWA Board, Fall 2010
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A short presentation on what we have done online, at jwa.org and elsewhere, in FY '10. This covers none of our educational projects (the summer institute for educators, the presentation tool, the entire new "Living the Legacy curriculum," ....) because that was presented the day before by Judith and Emily. To follow along with my notes, click the "notes" tab.
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Ari's presentation to JWA Board, Fall 2010
Notas do Editor
- Notice the “Support” button. Notice, too, the links to our presence on Twitter, Flickr, YouTube, and Facebook. Those links are at the bottom of every JWA page.
- Did you notice that there are more images on the home page? As we move content into Drupal, adding images becomes simple, and displaying them on the home page, even easier.
- In this case, Leah found an image on “WikiImages” and incorporated into our site.
- Note that images are now easier to find on their own. We have gone from about an image request/month to at least one a week – people are finding our images more often, and they want to use them. Each page, from articles to images, comes in a “wrapper” inviting further exploration, as well as the “Donate” and “Email Signup” buttons.
- And, getting back to our new TWIH, note here, as at the bottom of all pages in Drupal, we also have places for site visitors to add comments or updates – and they do.
- We answer those that are queries and keep the rest. The Encyclopedia gets the most comments, followed by “On the Map” and “This Week in History”.
- Comments aren’t just about the historical events – sometimes they highlight history happening right now, as in the New CAJE conference; or outcomes of the events chronicled, such as “50 th Reunion of refugees in 1994”….
- Five years on, we are up to 101 We Remember pieces. Growth limited primarily by limited staff time.
- Rely more on small-town papers and Jewish papers for obits, rather than working with friends/relatives to get them to write original pieces for JWA.
- Here, Hannah Block; earlier this year we got a piece on dancer, choreographer Pearl Lang, from a mailing list post by Ruth Brin Ingber
- A slice of the names added to the Tu B’Shvat page
- Note that it is easy to use this Spelling Bee image – it is part of our HistoryMaker, Rebecca Gratz exhibit, now in Drupal
- Women of Valor, before import into Drupal
- We no longer have a way to display the old media files, so I use a slide of an audio file from an exhibit still awaiting update.
- HistoryMakers, now imported into Drupal
- Compare this video display with the media player from 10 years ago!
- Getting better at letting people know what we actually do
- Looking to make what we have learned more accessible in the new “how to” section
- We haven’t had time to implement a blog update – that should be coming this fall.
- But we have increased the frequency of blog posts, now averaging 20-30/month; and the diversity of our bloggers
- We tell people why we want them to sign up – “stay current, and be part of the conversation” And then let them know who’s company they are sharing – Ruth Bader Ginsberg
- After this page, we also ask the person signing up to send a message to friends, so that we get more people signing up, as well.
- E-mail stats from our former emailing service, Constant Contact
- Stats for the new This Week in History e-letter. Note the number of “forwarded messages” – while we have seen some improvement in clickthroughs, where Convio shines is in getting people to forward the messages onward, an important source of growing our lists.
- Redesigned TWIH – note “This week on jwa.org”
- Redesigned newsletter
- A “weekend” project to prove the concept (mashing Google Maps and Jewish Women’s History) in time for Women’s History Month (March).
- People can also add comments – as on all Drupal content
- Anyone, at any time, can add someone to “on the map”. What unsung woman in your neighborhood can you put “on the map”? How many people here have kids or grandkids on their phones? Imagine how many additions we’ll get when we create an “app” for that—add women’s history from images or videos you take on your cellphones?
- “ On the Map” also has a Flickr component
- And a simple on-screen tutorial video
- Here we browse by location
- And I’ll end with my favorite “on the map” entry, so far. What’s missing? Information about the significant Jewish women in =your= town or neighborhood.