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What's wrong with social media
- 1. joshua walovitch director of digital + social media Thursday, January 30, 2014 george comeau director of digital + interactive
- 2. the problem with social Thursday, January 30, 2014
- 3. the problem with social do you want to know what it is? Thursday, January 30, 2014
- 4. the problem with social any educated guesses? Thursday, January 30, 2014
- 5. the problem with social Thursday, January 30, 2014
- 6. WHY? Thursday, January 30, 2014
- 7. the problem with social the funnel metaphor Thursday, January 30, 2014
- 8. the problem with social Thursday, January 30, 2014
- 9. the problem with social when your marketing strategy is built as if the funnel metaphor is a reality Thursday, January 30, 2014
- 10. the problem with social we start to misunderstand how to use the following tools: Thursday, January 30, 2014
- 11. the problem with social website direct mail print piece brochures banner ads flyers posters Thursday, January 30, 2014 ppc email
- 12. the problem with social website direct mail brochures print piece banner ads ppc flyers email posters Thursday, January 30, 2014 consume & share & engage with content
- 13. the problem with social website direct mail brochures print piece adwords ppc flyers email video posters Thursday, January 30, 2014 consume & share & engage with content
- 14. the problem with social lets see what happened to the effectivness of our tools when we used them b a s e d o n a n o u t d at e d marketing outlook: Thursday, January 30, 2014
- 15. reality check email open rates banner ad click-thru rates cost-per-click demand of google adwords Thursday, January 30, 2014
- 16. reality check email open rates 2002: 37.3% Thursday, January 30, 2014 paid
- 17. reality check email open rates 2002: 37.3% 2009: 26% Thursday, January 30, 2014 paid
- 18. reality check email open rates 2002: 37.3% 2009: 26% 2011: 17% Thursday, January 30, 2014 paid
- 19. reality check email open rates 2014? Thursday, January 30, 2014
- 20. reality check gmail email tabs Thursday, January 30, 2014
- 21. reality check banner ad click-thru rates mid 90’s = 3.0% Thursday, January 30, 2014 paid
- 22. reality check banner ad click-thru rates mid 90’s = 3.0% early 2000s = 0.5% Thursday, January 30, 2014 paid
- 23. reality check banner ad click-thru rates mid 90’s = 3.0% early 2000s = 0.5% 2010 = 0.1% Thursday, January 30, 2014 paid
- 24. reality check cost-per-click demand of google going down 15% y.o.y. Thursday, January 30, 2014 paid
- 25. reality check why do marketers continue to invest so heavily in email + direct mail + ppc + banner ads Thursday, January 30, 2014 paid
- 26. reality check when they themselves don’t as a consumer fall for those tactics? Thursday, January 30, 2014 paid
- 27. reality check social media content at frequency seen by more much higher customers than any other than any other medium medium Thursday, January 30, 2014 paid
- 28. reality check Thursday, January 30, 2014
- 29. reality check not investing in social is the equivalent to: Thursday, January 30, 2014 paid
- 30. reality check Thursday, January 30, 2014
- 31. reality check little support, integration or resources Thursday, January 30, 2014
- 32. reality check Thursday, January 30, 2014
- 33. reality check Thursday, January 30, 2014
- 34. suffolk’s evolution the hire experiment time reset Thursday, January 30, 2014
- 35. suffolk’s evolution: the hire before the hire Thursday, January 30, 2014
- 36. suffolk’s evolution: the hire the hire Thursday, January 30, 2014
- 37. suffolk’s evolution: the hire Thursday, January 30, 2014
- 38. suffolk’s evolution: the hire not so fast Thursday, January 30, 2014
- 39. suffolk’s evolution: experiment time hypothesis Thursday, January 30, 2014 paid
- 40. suffolk’s evolution: experiment time hypothesis formulas Thursday, January 30, 2014 paid
- 41. suffolk’s evolution: experiment time hypothesis formulas iterate/shelve Thursday, January 30, 2014 paid
- 42. suffolk’s evolution: reset Thursday, January 30, 2014
- 43. suffolk’s evolution: reset website direct mail print piece brochures adwords flyers ppc posters email banner ads Thursday, January 30, 2014
- 44. suffolk’s evolution: reset Thursday, January 30, 2014
- 45. social purpose Thursday, January 30, 2014
- 46. social purpose add-value Thursday, January 30, 2014
- 47. social purpose add-value educate Thursday, January 30, 2014
- 49. social purpose add-value educate entertain and then every once in a while ask them to do something for us Thursday, January 30, 2014
- 50. how social should look 3 prong Thursday, January 30, 2014
- 51. how social should look Thursday, January 30, 2014
- 52. how social should look owned Thursday, January 30, 2014
- 53. how social should look owned earned paid Thursday, January 30, 2014
- 54. how social should look owned earned integrated project strategy Thursday, January 30, 2014
- 55. how social should look owned earned integrated project strategy paid Thursday, January 30, 2014
- 57. owned Thursday, January 30, 2014
- 58. owned cultivation engagement conversation facilitation custom content repurposing web/project content Thursday, January 30, 2014
- 59. owned : custom Thursday, January 30, 2014
- 60. owned : custom Thursday, January 30, 2014
- 61. owned : brand journalism Thursday, January 30, 2014
- 62. owned : brand journalism Thursday, January 30, 2014
- 63. owned : brand journalism Thursday, January 30, 2014
- 64. owned : time sensitive Thursday, January 30, 2014
- 65. owned : non-time sensitive Thursday, January 30, 2014
- 66. earned earned Thursday, January 30, 2014
- 67. earned ongoing pursuit of earned media Thursday, January 30, 2014
- 68. earned ongoing pursuit of earned media standard vs. new Thursday, January 30, 2014
- 69. earned ongoing pursuit of earned media active content creation Thursday, January 30, 2014
- 70. earned Thursday, January 30, 2014
- 71. earned Thursday, January 30, 2014
- 72. project strategy integrated project strategy Thursday, January 30, 2014
- 73. flat rammy Thursday, January 30, 2014
- 74. flat rammy Thursday, January 30, 2014
- 75. flat rammy Thursday, January 30, 2014
- 78. paid : the double standard paid Thursday, January 30, 2014
- 79. paid : the double standard marketers are happy to pay X dollars for postage to ensure prospectives see direct mail pieces. Thursday, January 30, 2014
- 80. paid : the double standard marketers are happy to pay X dollars for postage to ensure prospectives see direct mail pieces. & not many people questions this. Thursday, January 30, 2014
- 81. paid : the double standard why should it be any different for social? Thursday, January 30, 2014
- 82. paid : the double standard social advertising & people freely tell the internet where they went to school = Thursday, January 30, 2014
- 83. paid : the double standard new mailing address Thursday, January 30, 2014
- 84. paid : the double standard Thursday, January 30, 2014
- 85. paid : the double standard Thursday, January 30, 2014
- 86. how social should look owned earned integrated project strategy paid Thursday, January 30, 2014
- 87. reprioritizing resources Thursday, January 30, 2014
- 88. thank you! Thursday, January 30, 2014
- 89. thank you! any questions? Thursday, January 30, 2014