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The Orbit design team shares their best practices on site architecture, managing assets, planning content, responsive layouts, and working with clients when a CMS is involved.
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how and why I created from 0 to C. this is a 5 minutes presentation for Ignite Amsterdam. this is the slides part. text available as separate presentation
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ubi de feo
thank u soo much for this wonderful presentation on my BIRTHDAY.....i really luv it ....its ur care fr me once again thanx
Happy birthday dear friend
Happy birthday dear friend
izikashmiri
Please ask me if you wish to see full examples of my work.
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jwalovitch
The disparity between training the next-generation of entrepreneurs and being proponents of innovation vs. the way we as administrators/institutions don’t always live up to that level of entrepreneurialism and innovation in the way we manage the businesses of and marketing of our colleges + universities.
The state of innovation and entrepreneurialism in higher-education.
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jwalovitch
State of inno
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jwalovitch
Suffolk University’s graduate business school has conducted a series of experiments with paid social media advertising. Find out how they found great success in driving qualified program leads through leveraging the extremely powerful advertising systems of Facebook, LinkedIn and Twitter.
How to leverage paid social media advertising to achieve enrollment goals by ...
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jwalovitch
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The Orbit design team shares their best practices on site architecture, managing assets, planning content, responsive layouts, and working with clients when a CMS is involved.
Design Brew - Planning and Designing for a CMS
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Orbit Media Studios
how and why I created from 0 to C. this is a 5 minutes presentation for Ignite Amsterdam. this is the slides part. text available as separate presentation
Ignite amsterdam - from 0 to C
Ignite amsterdam - from 0 to C
ubi de feo
thank u soo much for this wonderful presentation on my BIRTHDAY.....i really luv it ....its ur care fr me once again thanx
Happy birthday dear friend
Happy birthday dear friend
izikashmiri
Please ask me if you wish to see full examples of my work.
Strategic review (Sample)
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guestbbb20c4
Smattering of social ads
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jwalovitch
The disparity between training the next-generation of entrepreneurs and being proponents of innovation vs. the way we as administrators/institutions don’t always live up to that level of entrepreneurialism and innovation in the way we manage the businesses of and marketing of our colleges + universities.
The state of innovation and entrepreneurialism in higher-education.
The state of innovation and entrepreneurialism in higher-education.
jwalovitch
State of inno
State of inno
jwalovitch
Suffolk University’s graduate business school has conducted a series of experiments with paid social media advertising. Find out how they found great success in driving qualified program leads through leveraging the extremely powerful advertising systems of Facebook, LinkedIn and Twitter.
How to leverage paid social media advertising to achieve enrollment goals by ...
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jwalovitch
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Brief Campaign Rundown: We have 50 different ads that are live (variations of visual and copy). They are being shown to 19,000 LSAT test takers. The ads have been shown 1.8 Million times to our target. The 1.8 million impressions have been shown on average 92 times to our target of 19,000 LSAT test takers. And we've driven 638 of them to our website. The ads have been "LIKED" 105 times.
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jwalovitch
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jwalovitch
On Thursday [3/20] hundreds of accepts took to social media to share their excitement about joining the Suffolk community. In the coming weeks, we expect many more students to continue in this social media frenzy as they begin to receive their physical accept packets. Below is a recap of what has happened to date: The hashtag was used 310 times from Thursday (3/20) up until this morning. 257 from Twitter 53 from Instagram 25,000+ different twitter accounts saw the #SuffolkSaidYes hashtag 90,000+ impressions of the #SuffolkSaidYes were see across those 25,000+ username/accounts. You can view the highlights of the University/student interactions HERE or in the attached PDF.
#SuffolkSaidYes #HESM
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jwalovitch
We extended our application deadline for incoming students from Feb 1 to Feb 15. On Feb 10 at 3PM we launched a targeted Facebook ad campaign geared towards two groups of people. 1. Those who started an application but never finished. 2. Those who made an inquiry into our school, but never ended up applying. The campaign was built around raising awareness for the extended deadline paired with the message of "It's not too late to be Boston-bound for college". In the end it we spent under $300 and helped drive 182 applications for a Cost Per App at $1.61.
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jwalovitch
We extended our application deadline for incoming students from Feb 1 to Feb 15. On Feb 10 at 3PM we launched a targeted Facebook ad campaign geared towards two groups of people. 1. Those who started an application but never finished. 2. Those who made an inquiry into our school, but never ended up applying. The campaign was built around raising awareness for the extended deadline paired with the message of "It's not too late to be Boston-bound for college". In the end it we spent under $300 and helped drive 182 applications for a Cost Per App at $1.61.
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A Higher-Ed application driver campaign fueled by Facebook and an extended ap...
jwalovitch
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We're launching a new campaign designed to convert prospective students that live within a 50 mile radius of Suffolk University to take a campus tour. Every school beats prospective students and their families over the head with drab direct mail pieces that all promise the same thing: a wonderful education, great environment/campus and faculty. Why should anybody believe any of those schools when they all say the same thing? We know that a campus tour makes a huge difference. That's where the personality of a school has the time and setting to make their case. That's where Suffolk and our Boston campus starts to win students over. Where they start to fall in love and begin to see that they want their college experience to happen in the heart of our world-class city. This campaign is designed to stick out (it's a chocolate bar - the brand engagement on that is at least 20 bites :). It's designed to make prospectives think about for the first time or reinforce a previous intention of heading to Boston for a campus visit.
Golden Ticket
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A post-campaign break down of Suffolk University's Flat Rammy photo challenge - send to incoming freshman a couple months before their first day of school.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover
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Brief Campaign Rundown: We have 50 different ads that are live (variations of visual and copy). They are being shown to 19,000 LSAT test takers. The ads have been shown 1.8 Million times to our target. The 1.8 million impressions have been shown on average 92 times to our target of 19,000 LSAT test takers. And we've driven 638 of them to our website. The ads have been "LIKED" 105 times.
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On Thursday [3/20] hundreds of accepts took to social media to share their excitement about joining the Suffolk community. In the coming weeks, we expect many more students to continue in this social media frenzy as they begin to receive their physical accept packets. Below is a recap of what has happened to date: The hashtag was used 310 times from Thursday (3/20) up until this morning. 257 from Twitter 53 from Instagram 25,000+ different twitter accounts saw the #SuffolkSaidYes hashtag 90,000+ impressions of the #SuffolkSaidYes were see across those 25,000+ username/accounts. You can view the highlights of the University/student interactions HERE or in the attached PDF.
#SuffolkSaidYes #HESM
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We extended our application deadline for incoming students from Feb 1 to Feb 15. On Feb 10 at 3PM we launched a targeted Facebook ad campaign geared towards two groups of people. 1. Those who started an application but never finished. 2. Those who made an inquiry into our school, but never ended up applying. The campaign was built around raising awareness for the extended deadline paired with the message of "It's not too late to be Boston-bound for college". In the end it we spent under $300 and helped drive 182 applications for a Cost Per App at $1.61.
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We extended our application deadline for incoming students from Feb 1 to Feb 15. On Feb 10 at 3PM we launched a targeted Facebook ad campaign geared towards two groups of people. 1. Those who started an application but never finished. 2. Those who made an inquiry into our school, but never ended up applying. The campaign was built around raising awareness for the extended deadline paired with the message of "It's not too late to be Boston-bound for college". In the end it we spent under $300 and helped drive 182 applications for a Cost Per App at $1.61.
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We're launching a new campaign designed to convert prospective students that live within a 50 mile radius of Suffolk University to take a campus tour. Every school beats prospective students and their families over the head with drab direct mail pieces that all promise the same thing: a wonderful education, great environment/campus and faculty. Why should anybody believe any of those schools when they all say the same thing? We know that a campus tour makes a huge difference. That's where the personality of a school has the time and setting to make their case. That's where Suffolk and our Boston campus starts to win students over. Where they start to fall in love and begin to see that they want their college experience to happen in the heart of our world-class city. This campaign is designed to stick out (it's a chocolate bar - the brand engagement on that is at least 20 bites :). It's designed to make prospectives think about for the first time or reinforce a previous intention of heading to Boston for a campus visit.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover
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Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI. Key Takeaways: 1. Clear competitive benchmarking 2. Google mirroring Baidu's evolution 3. The advent of personal AI assistants
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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion
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In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
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Authour and National Media Speaker, Mohit Rajhans breaks down the on going advances in A.I. and how they will continue to impact Social Media. Key Takeaways: 1) Beyond the hype. How A.I. is already used. 2) Know what you need. 3) Blindspots and Privacy 4) Navigating the Social Media Shift.
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This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.
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Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.
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Discover why over 2,000 B2B brands partner with Martal Group, the #1 B2B lead generation agency.
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
SearchNorwich
The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Search Engine Journal
In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
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Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
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