The Web Analytics Business Process

The Web Analytics Business Process How to Drive Web Analytics ROI with the Tools and People You Already Have* Eric T. Peterson Web Analytics Demystified

Technology Deployment Technology Deployment 1998 1999 2000 2001 2002 2003 2004 2005 2006 By 1999, the really smart companies were calling WebTrends to buy a copy of Log Analyzer™ By 2001, everyone had deployed log analyzers; the really smart companies began moving to page tagging By 2003, everyone had page tags; the really smart companies began hiring web data analysts By 2005, everyone was trying to hire web data analysts; the really smart companies began aggressively A/B testing It is now 2006; what will really smart companies do in 2007?

[object Object],[object Object],[object Object],[object Object],[object Object],In 2007, the Smart will get Serious! In 2007, the Smart will get Serious!

Business Process and Web Analytics

What is a Business Process? ,[object Object],[object Object],[object Object],What is a Business Process?

The Usual Inputs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Usual Inputs

The Unfortunate Outputs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Unfortunate Outputs

The Undefined Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Undefined Methods

The Web Analytics Business Process

Management & Operational Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management & Operational Processes

Management Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Processes

Operational Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Operational Processes

You Diagram EVERYTHING! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You Diagram EVERYTHING!

Decision Points & Events … Decision Points & Events …

Specific Tasks & Sub-Tasks … Specific Tasks & Sub-Tasks …

Example: Web Page Deployment Example: Web Page Deployment

How To Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How To Get Started

Some Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some Do’s and Don’ts

In Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In Summary

Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],Thank You

The Web Analytics Business Process

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The Web Analytics Business Process