This presentation was a workshop for the IREM GA group. It was a hands on workshop teaching students the fundamentals of Facebook and how it applies to best business practices.

1. Welcome to the IREM Georgia Facebook Class! Presented by Jonathan Saar VP of Educational Solutions

2. Facebook’s Impact on Marketing Facebook tops traffic over Google in the U.S. If Facebook were a country it would be 3rd largest Ford Explorer Launch on Facebook generated more traffic than a Super Bowl Ad 93% of Marketers use Social Media for Business

3. Pretend Facebook Closes Tomorrow

4. Social Media is Not Going Away Dramatic shift in how people view and respond to conventional marketing What is conventional marketing? What drives consumers decisions? Consumers no longer come to us, we need to go to them Exercise—Type in some different status updates on your profile page and notice what ads pop up in the right side of your Facebook page

5. Facebook Page Examples http://www.facebook.com/LivingTheUrbaneLife http://www.facebook.com/uvillage http://www.facebook.com/jchartapartments http://www.facebook.com/EnVisionApartments http://www.facebook.com/creatingHOME Any comments on what you reviewed? Any feedback you can share with the group on what you noticed?

6. Non Industry Facebook Page Examples http://www.facebook.com/JenisIceCreams http://www.facebook.com/method http://www.facebook.com/TheFoxTheatreAtlanta http://www.facebook.com/ajc.com

7. Difference Between a Facebook Page and Profile A Profile you need a human name, email address and a password A Page is for business purposes only and is linked to a user profile If Facebook finds out that your profile is for business you will be shut down There are no SEO qualities with a profile but there are with a page

8. Facebook Setup Strategy Who will be the ADMIN or ADMINS?

9. Facebook Setup Strategy Consider the big question: Why am I setting this up?

10. Decide on Methods to Build “Like” Base Quickly

11. Exercise Time! Let’s get some practice on how to set up your own Facebook page

12. Steps For Setting Up Your Facebook Page http://www.facebook.com/pages/ In top right corner click “create page” Choose your appropriate page type Fill out what Facebook requires Follow the steps outlined to set up your page Start clicking some buttons Set up a HyperAlert account

13. What In the World Do I Say? Talk about your events Don’t be boring There are status updates and then there is conversation Google Alerts Blog subscriptions or RSS

14. Creating Digital Partnerships What benefits can you think of? Find pages of businesses you partner with or want to partner with Practice the tagging feature Now let’s try the “Use Facebook As” feature How were these exercises helpful?

15. How Does My Website and Facebook Page Connect? Your website is about your products and services Your Facebook page is about YOU!

16. Google+ A Game Changer?

17. How Do I Get More “Likes”

18. Yes You Can Use Print Newsletters Business Cards Letterheads Door Hangers Print Ads Banners

19. Invite Friends and Share

20. Got Any Windows?

21. Get Creative! Join Facebook Party!

22. Other Suggestions Facebook Ads Email Signature Add a Link to Your Personal Profile

23. Difference Between ROI and ROE ROI-Return on Investment ROE-Return on Engagement ROI-numbers, stats, percentages, budgets ROE-conversations, network growth, WOMM

24. Tips for ROE-Return on Engagement Put some effort into your updates-Don’t just say “Hope to see you at the pool” Tweak your Google Alerts on a routine basis Don’t just post Links! Create conversation Enlist residents who are active on FB Post Regularly Blog

25. Dealing With Negative Posts

26. Find and Feature Your Brand Advocates

27. Show Gratitude to Your Residents

28. The Art of Reciprocity-Building Interactions

29. Thank you for being wonderful! Keep in touch with me on Facebook Facebook.com/TheTrainingFactor For some really nerdy content check me out at Facebook.com/SociusNerdius There are club level seats still available! 