A presentation for the United Methodist Nashville District Training Conference

1. Communication: Making connections in a Media Literate World

2. Defining “Communication”

3. Defining “Communication” … a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior… Merriam Webster Online

4. Defining “Communication” … connecting others to information I want them to know.

5. Medium Encoding Decoding

6. Effective Communication Inspires Motivates Leads people to action

7. Developing a Communications Plan

8. What are we trying to communicate? Primary Question #1

9. Who are we communicating with? Primary Question #2

10. How shall we communicate our message? Primary Question #3

11. What are we trying to communicate? Primary Question #1

12. What we communicate is closely related to the nature of our audience. We likely have different messages for different audiences

13. External Audience Persons who are unfamiliar with God, church, Jesus, and the specific ministries of your church

15. Internal Audience Persons who are familiar with God, church, Jesus, and the specific ministries of your church

16. Internal Audience Persons who are familiar with God, church, Jesus, and the specific ministries of your church Primary goal is to inform church goers of the programs and ministries of the church and motivate them to active discipleship.

17. A theological aside… What did Jesus spend his time and energy communicating about?

18. Who are we communicating with? Primary Question #2

19. External Audiences Neighbors Seekers Visitors Press

20. External Audiences How do we design our communication so that persons unfamiliar with the church can comprehend?

21. External Audiences Know your audience… Chamber of Commerce Community Demographics Conversations Generational Theory

22. External Audiences Know your audience… Percept www.link2learn.com

23. Internal Audiences Members Family Visitors

24. Internal Audiences Never Assume!