he key to running a profitable ecommerce business is the ability to convert new customers and to re-sell to existing ones. Email Marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%) according to a 2013 study by Custora. That makes Email Marketing a powerful tool. Automation and event-triggered campaigns are valuable for ecommerce marketing. Check this slide-deck from a webinar where we discussed how to improve your customer experience while raising your revenue. Here is the link to the video https://youtu.be/bFiMnhJQlIA