10 awesome reasons for email marketing
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Why is Email the Superhero when it comes to digital marketing channels?
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10 awesome reasons for email marketing
- 1. Digital Marketing channels that are make a difference to your business 10 Awesome Reasons for Email Marketing
- 2. Match Maker = Channels Your Customer Your Brand
- 3. How to Reach Your Customer Your Brand
- 4. How to Reach TV Your Customer Your Brand
- 5. Print How to Reach TV Your Customer Your Brand
- 6. Print Radio How to Reach TV Your Customer Your Brand
- 7. Print Radio How to Reach Direct Mail TV Your Customer Your Brand
- 8. Print Radio How to Reach INTERNET Direct Mail TV Your Customer Your Brand
- 9. Print Social Media Radio How to Reach INTERNET Direct Mail TV Your Customer Your Brand
- 10. Print Social Media Radio How to Reach INTERNET Direct Mail TV EVERYTHING ON MOBILE Your Customer Your Brand
- 11. Print Social Media Radio How to Reach So what’s the problem? INTERNET Direct Mail TV EVERYTHING ON MOBILE Your Customer Your Brand
- 12. In a Complex Market…
- 13. What’s Best For Me? Psst… INBOUND MARKETING Engagement! Content is king! PULL not PUSH! NEWS WORTHY
- 14. How Do I Manage Costs Vs Efforts Efforts Costs
- 15. When In Doubt, KISS…. KEEP IT SIMPLE STUPID
- 16. 1. Talk Direct 2. Save Costs 3. Save Efforts
- 18. Isn’t Email, Old? Full of SPAM? Dead? Everyone’s on FB! Right?
- 19. NO. TV did not kill Radio. Internet has not killed Print. Social Media has not killed Email.
- 20. They Are AllEvolving Together Shop! Tweet! SMS Confirmation of delivery! Read blog! GPS Location! Shop! FB Like! Email on Mobile!
- 21. So Why Email?
- 22. Internet Users ~ 71 Mn Active Users ~ 51 Mn Use Search / SoMe =~89% Use Email = ~40Mn (77%) Average Time Spent on Email = 90 Mins India Data: Comscore Jan 2011
- 23. Email & Search generate “greatest influence on consumers' online buying behavior”.Social Media builds awareness. -Forrester March 2011 Study http://www.gsicommerce.com/purchasepath/
- 24. Forrester Study of Ecommerce Transactions http://www.gsicommerce.com/purchasepath/
- 25. B2B - Email Very Effective Marketing Profs http://bit.ly/lkQOJ5
- 26. What Does Email Achieve…
- 30. …Are All Channels Working Together Reach
- 31. …Are All Channels Working Together Target Reach
- 32. …Are All Channels Working Together Target Reach Awareness
- 33. …Are All Channels Working Together Relationship Target Reach Awareness
- 34. But Is Email the Superhero?
- 35. 10 Awesome Reasons Why Email Is Unique 1. Talk Direct 2. Save Efforts 3. Save Costs
- 36. 1. Most Important Address on the Internet is… 1. Talk Direct
- 37. 2. Most Easy to Create and Send…. 2. Save Efforts
- 38. 3. Does not cost the Moon... 3. Low Costs
- 39. 4. Instant Reports Who Clicked… & did what on website…
- 40. 5. Segmentation & Targeting
- 41. 5. Segmentation & Targeting
- 42. 6. Not Timeline Specific
- 43. 6. Not Timeline Specific
- 44. 7. Builds Brand Equity
- 45. 8. Builds Dialog & Engagement
- 46. 9. Email Is Trusted Large corporate clients & SMEs
- 47. 10. Has direct Impact on Sales Email Your Customer Your Brand
- 48. Help! How do I Start Email Marketing? http://www.juvlon.com/start
- 49. There is HelpOn website…. Improving your Email design Improving your email content Reporting and analysis
- 50. Best Practices… Read Online
- 51. Contact Us sales@juvlon.com +91.20.4141.7003 Pune (Corporate Office) First floor, Swastik House 39/D Gultekdi, J.N. Marg Pune 411 037 Maharashtra INDIA