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Bike Industry  Overview & Insight Kaven Chang Nov. 12, 2011 [email_address]
中華民國行業標準分類 - 第 9 次修訂 (100 年 3 月 ) ,[object Object],[object Object],[object Object]
Demand   VS  Supply ,[object Object]
Demand  VS   Supply  (Con’t) ,[object Object],♫♪  由上圖可觀察出,歐美兩國本身生產很少,大部分都靠進口♫♪
Overall Data
台灣腳踏車產業數據總觀
ASP: USD 296.40 in 2010 ASP of China: USD 36.6 in 2010
OEM  代工 ODM  製造 OBM 自創品牌 投資品牌
台灣腳踏車業重要團體 ,[object Object],[object Object]
為什麼要成立 A-TEAM ?  ● 由於公路賽車、 BMX 、登山車的發明,變速器等零件研發的突破,鉬鉻合金鋼、鋁合金與碳纖維等輕量材料的開發,以及在製造及避震等先進技術的導入等等,使得全球自行車產業在過去三十年間得以蓬勃發展。  ● 然而,進入 21 世紀後,所有的熱潮都過去了。缺乏新產品的開發,自行車市場不但趨近成熟且已供過於求,並且開始式微、喪失活力,專賣零售業 (SBR : Specialty Bicycle Retailers) 市場的市佔率轉向量販市場,留下來的只有低價格、低品質和低利潤。
[object Object],[object Object],[object Object],[object Object],[object Object]
The END & Reference ,[object Object]
Specialty Bicycle Retailers (SBR)
Nov 12 2011 jsu

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Nov 12 2011 jsu

  • 1. Bike Industry Overview & Insight Kaven Chang Nov. 12, 2011 [email_address]
  • 2.
  • 3.
  • 4.
  • 7. ASP: USD 296.40 in 2010 ASP of China: USD 36.6 in 2010
  • 8. OEM 代工 ODM 製造 OBM 自創品牌 投資品牌
  • 9.
  • 10.
  • 11.
  • 12. 為什麼要成立 A-TEAM ?  ● 由於公路賽車、 BMX 、登山車的發明,變速器等零件研發的突破,鉬鉻合金鋼、鋁合金與碳纖維等輕量材料的開發,以及在製造及避震等先進技術的導入等等,使得全球自行車產業在過去三十年間得以蓬勃發展。  ● 然而,進入 21 世紀後,所有的熱潮都過去了。缺乏新產品的開發,自行車市場不但趨近成熟且已供過於求,並且開始式微、喪失活力,專賣零售業 (SBR : Specialty Bicycle Retailers) 市場的市佔率轉向量販市場,留下來的只有低價格、低品質和低利潤。
  • 13.
  • 14.
  • 15.
  • 16.