Introduction to metrics and data analytics by 24symbols' Justo Hidalgo. Given at Tetuan Valley Spring Session.
Agenda: introduction to metrics, AARRR model, examples from 24symbols, A/B Testing, tools, conclusions.
Metrics: because everything counts. Tetuan Valley Spring Session, 2014
1. TAKE YOUR READINGS WHEREVER YOU GO
Metrics:
because everything
counts
Justo Hidalgo
@justohidalgo
2.
3. Hi!
■ Co-founder,
• Worry about metrics
■ Data Integration and Management,
Product Strategy and Innovation
■ Ph.D. in Computer Science on Data
Integration and Web Automation
■ Ergo: Love Data
■ @justohidalgo
4. A service to read and discover digital books that
works on any device
7. Qualitative measurement
• Competitive landscape, UX quality, …
Standard financial metrics
• Revenue, Balance, Burn rate, Runway, …
All possible metrics in the world
• As many as asses
What I won’t talk about
12. AARRR
Acquire Activate Retain Refer Get Revenue
SEO
SEM
Campaigns
Email
Blogs
…
Landing
Page
Product
Features
…
Content
(blogs,
articles,
…)
Emails
Alerts
…
Campaigns
Emails
…
Shopping
cart
Subscriptions
Lead Gen
…
traffic social business
48. Amplification rate:
• (#shares, #RTs, …)
K-Factor = AR *
conversion rate
• = 1: steady state
• > 1: growth
➤ 1.4 < x < 2.1 => hot &
viral!!!
• < 1: decline
Virality
49. % viral hosts
Contact rate per active host
Duration of each active host’s
infectious time period
Infection conversion
Source: http://framethink.wordpress.com/2008/01/15/the-four-viral-app-
objectives-aka-social-network-application-virality-101/
The Four Viral App Objectives
78. Thanks for your time!
@justohidalgo
Justo Hidalgo
http://www.loscuentosdelabuelo.com
jhidalgo@24symbols.com
79. Credits
Olivier Guin, from The Noun Project
Dima Yagnyuk, from The Noun Project
Redesign from Otl Aicher’s icon, from The Noun Project
Axsys, from The Noun Project
Monika Ciapala, from The Noun Project
Rob Schill, from The Noun Project
Martin Karachorov, from The Noun Project
Alexandre Mendes, from The Noun Project
All other icons from The Noun Project
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