Teaching customer interviews
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This document outlines tools and techniques for teaching customer interviews. It includes: 1. Conducting a 60-minute MVP to get buy-in and fail fast. 2. Demonstrating interviewing rules like not talking about your idea and only opening your mouth to ask questions or affirm answers. 3. Providing an interview script template and conducting interview triads to practice interviewing and being interviewed. 4. Demonstrating a live interview, including options if no one calls like using a ringer or recording. 5. Discussing how to connect interviews to an MVP by building a no-code landing page, video, and validation tools. The overall goal is to
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Teaching customer interviews
- 3. NEW: SLACK-ISH CHAT Ask questions Moderator: Federico
- 4. FEDERICO MAMMANO Entrepreneur Coach and Teacher JUSTIN WILCOX Entrepreneur Coach and Teacher
- 5. NEW: SLACK-ISH CHAT Ask questions Moderator: Federico Emoji questions You reply to questions Private messaging
- 7. NOT A NORMAL TALK Attempt customer interview live
- 8. IF PHONE RINGS I’ll answer You take feverish notes
- 9. TOOL: INTERVIEW SCRIPT Simple Editable Script Generator: http://customerdevlabs.com/script/
- 10. FAQ Recorded? Yes Tools? Slides have links Timing? 1 hour + 30 min ?’s
- 11. WHO AM I? Justin Wilcox CustomerDevLabs.com Tech Stars Google for Entrepreneurs WHO AM I?
- 12. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In 60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
- 13. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In 60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
- 14. GETTING BUY-IN Solve Their Problem Fail Fast: 60-Minute MVP
- 15. WHY 60-MINUTE MVP? Create Failed Founders…Fast
- 16. 60-MINUTE MVP Instructions & Videos: 60-Minute MVP
- 17. WHY 60-MINUTE MVP? Create Failed Founders…Fast Build MVP Sell MVP Mini-interviews Reflect
- 18. QUESTIONS What would hinder you from doing this?
- 19. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In 60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
- 20. THE SETUP Anyone want to interview you? They face away from screen.
- 21. Rule #1 Don’t talk about your idea
- 22. Rule #2 Never ask about the future - “Would you use...” - “How much would you pay?”
- 23. Rule #3 Only 3 reasons to open your mouth 1. Ask a question 2. Affirm their answer 3. Breathe
- 24. COMMON QUESTIONS What if no one says the problem? Can I talk about my product at the end?
- 25. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In 60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
- 26. TOOL: INTERVIEW SCRIPT Simple Editable Script Generator: http://customerdevlabs.com/script/
- 27. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In 60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
- 28. WHY TRIADS? Practice Experience interviewing Experience being interviewed
- 29. INTERVIEW TRIADS 1. Interviewer 2. Interviewee 3. Rule Enforcer/Note Taker
- 30. TEACHING: INTERVIEW TRIADS 1. Print out scripts 2. Create triads 3. 10 minutes in each role 4. Interviewer: “What’s the hardest part about starting a company?” 5. Finish script? Start again. 6. Debrief
- 31. DEBRIEFING TRIADS Most important part Ask Surprises? Feel like to be interviewed? Feel like interviewing? Take practice Practice every time you meet someone new How did it feel having a note taker?
- 32. QUESTIONS What would hinder you from doing triads?
- 33. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In 60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
- 34. WHY DEMO? Teams Don’t Interview Well They’re anxious Never heard one Think it’s harder than it is Can’t see big picture Real vs Fake?
- 35. GETTING THE INTERVIEW Mechanical Turk
- 38. NO ONE CALLS? Recruit a “ringer” Use a recording
- 39. DEMO RECAP Most important part Ask Observations Surprises Technique or strategies Things you’d do differently Questions Think, pair, share
- 41. QUESTIONS What would hinder you from doing this?
- 42. WHY DEMO? Teams Don’t Interview Well They’re anxious Never heard one Think it’s harder than it is Can’t see big picture Real vs Fake?
- 43. GETTING THE INTERVIEW Mechanical Turk
- 46. NO ONE CALLS? Recruit a “ringer” Use a recording
- 47. DEMO RECAP Most important part Ask Observations Surprises Technique or strategies Things you’d do differently Questions Think, pair, share
- 49. QUESTIONS What would hinder you from doing this?
- 50. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In 60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
- 51. WHY BUILD AN MVP LIVE? Connect the Dots How they’ll used interviews Demo no-code MVPs
- 52. CREATING MVP Landing Page: Wix Video: Powtoon Validation: Celery, Mailchimp, Calendly
- 53. QUESTIONS What would hinder you from doing this?
- 54. AGENDA: 6 TEACHING TOOLS 1. Getting Buy-In 60-Minute MVP 2. Interviewing Rules 3. Interview Script 4. Interview Triads 5. Demo Live Interview 6. Interview to MVP
- 55. TEACHING CUSTOMER INTERVIEWS Justin Wilcox Q & A How can I help?
- 56. Justin Wilcox Q & A How can I help?