This document summarizes Justin Briggs' presentation on strategies for mobile search. It notes that there is a gap in mobile search strategies between desktop SEO approaches from 2001 and current tactics. It discusses opportunities in areas like app indexing, AMP, personal assistants and voice/predictive search. However, the document argues these are distractions for many businesses and advocates developing a culture focused on understanding user behavior and intent across different mobile moments. It provides recommendations around optimizing content for these moments and devices.
60. Average Page views for
Desktop converting sessions
Average Session Duration for
Desktop converting sessions
Source: https://www.youtube.com/watch?v=RAtEdWxARIU
71. Build a Business Case
1. Crawl site (Screaming Frog or Deep Crawl)
2. Link web analytics (Inside Screaming Frog or VLOOKUP)
3. Plot Size & Response Time by bounce rate & conversion
4. Create line of best fit to define relationship
80. Rich Experience vs. Reach
Source: ComScore
3.3
8.9
App Mobile Web
Monthly Unique Visitors
(MM)
201.8
10.9
App Mobile Web
Average Monthly
Minutes per Visitor