David Mannheim of User Conversion, a Conversion Rate Optimization agency based in the UK, walks through using FullStory's search and session replay to discover opportunities for optimizing conversions on client websites. Includes methodology, detailed process, and a case study. What is session replay? Session replay is the ability to replay user sessions on your website. Watching user sessions is a powerful way to discover opportunities to improve the customer experience. You can see just what’s working—and what’s not. Identifying problems in the customer experience online is the first step to improving conversion rates. However, to use session replay for conversion rate optimization (CRO), you need a way to organize sessions to identify trends and opportunities. This webinar will show you how a top CRO agency uses session replay to aid their work. About the Webinar Join Justin Owings (FullStory) and David Mannheim (User Conversion) as they provide a step-by-step “how-to” workshop using User Conversion’s session replay methodology—all done with actual examples from User Conversion’s CRO client work. What You’ll Learn How to use “frustration metrics” to diagnose conversion problems How to organize and prioritize insights from session recordings How to form and test new hypotheses from session recordings

1. HOW TO USE SESSION REPLAY FOR CONVERSION OPTIMISATION
WEBINAR

2. AGENDA
1. Us! (sorry)
2. Why screen recording analysis is hard
3. Systematic input
4. Systematic output
5. Live Experiment breakdown

4. 1. US (SORRY!)

5. 1. US (SORRY!)

6. FS FS FS
1. US (SORRY!)

7. OPPORTUNITIES
1. US (SORRY!)

8. INSIGHTS
1. US (SORRY!)

9. EXPERIMENT
1. US (SORRY!)

11. STRUCTURE INPUT
HOW TO

13. WEBINAR
2. WHY SESSION RECORDING ANALYSIS IS HARD

14. 2. WHY SESSION RECORDING ANALYSIS IS HARD

15. Quantity1.
2. WHY SESSION RECORDING ANALYSIS IS HARD
Subjectivity2.
3. SYSTEMATIC INPUT
4. SYSTEMATIC OUTPUT

16. 3. SYSTEMATIC INPUT
FOCUS
3. SYSTEMATIC INPUT

17. INSIGHTS
STRATEGIC TACTICAL HABITUAL
3. SYSTEMATIC INPUT

18. 3. SYSTEMATIC INPUT

19. 3. SYSTEMATIC INPUT

20. 3. SYSTEMATIC INPUT

21. 3. SYSTEMATIC INPUT

22. 3. SYSTEMATIC INPUT

23. EXAMPLE
Hypothesis: We believe that by providing a indexed navigation, users will
succinctly get through to their desired product.
Acceptance Criteria: Users will see a different navigation design with
categories on the left, sub-categories in the middle and a new “A to Z” link

24. STRUCTURE OUTPUT
HOW TO

25. WEBINAR

26. WEBINAR

27. WEBINAR
https://docs.google.com/spreadsheets/d/1MlK_4ISjMSj47nkNC1C68Y003k2Y73WIGd58yM2MQgI/edit?usp=sharing

28. THANK YOU
davidm@userconversion.com
www.userconversion.com
http://bit.ly/2eHyBkO (Full Story Screen Recording Output Googlesheet)