There’s a lie being told about Facebook ads. Have you ever seen the Facebook ads with big red borders, arrows, and weird sometimes even gross images? Those ads will blow a hole in your wallet like a 12 gauge shotgun to a watermelon.

1. Are You Making These Mistakes
With Facebook Ads?

2. There's A Lie About Facebook Ads

Facebook ads with big red borders, arrows and
weird/gross images
− These ads crush your earnings

These ads garner more clicks
− They get more attention from
crowds of people who don't buy

The secret is to buy
customers NOT clicks!

3. Here’s What NOT To Do…

Be LOUDER
− These ads appear desperate, low-class and
“scammy”
− Raise red flags with smart customers

“Do not...address your readers as though they
were gathered together in a stadium. When
people read your copy, they are alone. Pretend
you are writing to each of them a letter on
behalf of your client.”
− David Ogilvy

4. What 1,000 Facebook Campaigns
Will Teach You…

Customers with big pockets like classy ads
− They respond to relevancy

“The secret of all effective advertising is not the
creation of new and tricky words and pictures,
but one of putting familiar words and pictures
into new relationships.”
− Leo Burnett

Your ad is not supposed to get you a lot of
clicks
− It's supposed to get you a lot of sales

5. Action Steps:
1. Avoid desperate tactics like big red borders,
arrows and weird images.
2. Use images that your audience will instantly
recognize
3. Use a “Yes-Set” in your headline
4. Let the description describe what you're selling
and who it is for
5. Avoid lumping all age groups, genders and
interests into one campaign

6. Action Steps:
6. Setup different campaigns for each age group,
gender, and interest to increase ROI.
7. Setup conversion tracking with Facebook’s
conversion tracking codes.
8. Setup a scheduled weekly report using
Facebook’s reporting dashboard.

7. Action Steps:
6. Setup different campaigns for each age group,
gender, and interest to increase ROI.
7. Setup conversion tracking with Facebook’s
conversion tracking codes.
8. Setup a scheduled weekly report using
Facebook’s reporting dashboard.