Everyone Is Doing Re-targeting
Wrong

The Wrong Way To Do Re-targeting

Dropping pixels on EVERYBODY

Sales may not cover ad cost

The Right Way To Do Re-targeting

Re-targeting
− Browser tags visitor with a “cookie”
− A piece of code that anonymously tracks their
online activity

“Bounce Rate”
− The amount of people who land on your site and
immediately leave because they weren't interested
− 60%-80% is a common bounce rate

How does this relate to re-targeting?

The Right Way To Do Re-targeting

If 78% of visitors leave, then 78% of ad spend
is wasted

If you stop re-targeting those who bounce then
you'll stop wasting money on those not
interested

Solution:
− “Hide” the cookie tag until 45 seconds and then tag
visitors
− This allows bouncers time to leave and only re-
targets those who stay

How To Get The “Cookie Hider”
Code

Code Delay
− Free software
− Works will all types of code
− http://codedelay.com

How To Get The “Cookie Hider”
Code

Code Delay
− Free software
− Works will all types of code
− http://codedelay.com