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An Introduction to Social Media

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Justin Barrie
Justin Barrie

An introduction to Social Media for sports organisations in the Australian Capital Territory, delivered by Design Managers Australia for the ACT Government.

EsportesTecnologiaNegócios
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ACT Sport and Recreation Social Media Workshop Series 2011 Workshop 1 – an introduction to social media
Welcome! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6.00
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],6.15
Before we start – why? ,[object Object],Social Media is.... INCLUSIVENESS ENGAGEMENT CONNECTION ACCESS PEOPLE-DRIVEN PASSION Sport is about.... PARTICIPATION PROMOTION EVENTS ALLEGIANCE PEOPLE PASSION
Defining Social Media ,[object Object],6.20 Web 1.0 : a one-way read/write, centralised experience. (1997~2007) A brand, person, company etc. builds a website, populates with content. People visit that website to read the content but have limited ways to interact, dialogue and generate unique content to share with the site owner and other visitors. Some interaction occurs through forums, message boards and email. In web 1.0, users would typically browse via a singular device, the PC. Social Media Athlete – Wirestone, via Slideshare
Defining Social Media ,[object Object],6.20 Web 2.0 : The participatory, social & decentralised web (~2007-now) The new web empowers people to interact, generate and share multi-media content across the web, seamlessly. Moved from a solo activity to a series of participatory activities enabled by new web applications, platforms, technologies and methodologies. These platforms are accessible from multiple devices – the PC, netbooks, mobile phones, interactive TV, media players and gaming consoles. Social Media Athlete – Wirestone, via Slideshare
Defining Social Media ,[object Object],6.20 OBJECTIVE PLATFORM EXAMPLES Online Communities Facebook, LinkedIn, Google + Media Sharing YouTube, Flickr, Instagram Micro-Blogging Twitter, Tumblr, Posterous, FourSquare Rating and Linking AddThis, DIGG, Bit.ly Broadcasting Email, MailChimp Others Twibbons
Defining Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6.20
Social Media in Action 6.20 An audience of 16 Becomes 1510 Then over 8000
Defining Your Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6.45 ,[object Object],[object Object]
Break ,[object Object],7.00
Social Media – the landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Via socialmedianews.com.au http://www.socialmedianews.com.au/social-media-statistics-australia-september-2011/" >Social Media Statistics Australia – September 2011 Used under Creative Commons Licence
Social Media – the big guys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7.15
Social Media – the big guys ,[object Object]
Social Media – the big guys ,[object Object]
Social Media – the big guys ,[object Object],Log in on any account Choose your category Fill in basic information Receive a step-by-step guide via email
Social Media – the big guys ,[object Object],Add a logo Find contacts and fans Publish the page
Social Media – the big guys ,[object Object],Facebook Apps Learn about performance Manage your settings
Social Media – the big guys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – the big guys ,[object Object],[object Object]
Social Media – the big guys ,[object Object],[object Object]
Social Media – the big guys ,[object Object],[object Object]
Social Media – the big guys Reply # Direct Message ReTweet
Social Media – the big guys
Social Media – the big guys ,[object Object],[object Object],[object Object],[object Object]
Social Media – the big guys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – the big guys ,[object Object],[object Object]
Social Media – the big guys ,[object Object],[object Object]
Social Media – specialist platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – the specialists ,[object Object],[object Object],8.15
Social Media - the specialists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media - the specialists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media - the specialists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media - the specialists ,[object Object],[object Object],[object Object],[object Object]
Social Media – the rest! ,[object Object],[object Object],8.35
Social Media – the rest! ,[object Object],[object Object],8.35 Set up a free campaign Choose an image Sharing on my own networks
Social Media – the rest! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – the rest! ,[object Object],[object Object]
Social Media – the rest! ,[object Object],[object Object]
Wrap-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8.55
Justin Barrie Principal Consultant 0423302814 @DMA_Canberra [email_address] Thanks and see you at Workshop 2!

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An Introduction to Social Media

  • 1. ACT Sport and Recreation Social Media Workshop Series 2011 Workshop 1 – an introduction to social media
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  • 9. Social Media in Action 6.20 An audience of 16 Becomes 1510 Then over 8000
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  • 23. Social Media – the big guys Reply # Direct Message ReTweet
  • 24. Social Media – the big guys
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  • 41. Justin Barrie Principal Consultant 0423302814 @DMA_Canberra [email_address] Thanks and see you at Workshop 2!