18. 2002-2003: Can’t Ship!
1. The ink is too slow
2. The ink must be brighter
3. We fail in heat and humidity
4. The coatings are inconsistent
5. The laminations have bubbles
6. Our sole adhesive supplier just cancelled supply
7. Our yields are terrible
8. We can’t make enough ink
9. We fail in the cold
10. Engineering projects are running late
11. We have bugs in the firmware
12. Philips management changed
13. We made ink twice in a row and it came out different
14. Changes to E Ink process & operations team
15. The edge seal adhesive has bubbles
16. We have too much ghosting
17. Philips management changed
18. The electronics use more power than expected
19. SONY amends the specifications for fifth time
20. We made two display lots and they switch differently
A one-year slip… 60 days at a time… until cash finally ran out… recap…launch
19. Sales of $4M in 2004
0
20
40
60
80
100
120
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 9 mos
09
$M
After 8 years and $120M, we launched the Japan SONY eReader and sold <10K.
Will a market ever emerge? Maybe in the USA.
23. 140% Growth in 2008
0
20
40
60
80
100
120
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 9 mos
09
$M
1M eBooks sold and running near break even
24. "Overall, I found the Kindle 2 to be a well-designed, satisfying piece of hardware.“
– Walt Mossberg
“The reading experience is immersive, natural and pleasant… the design feels right.”
– David Pogue
Feb 2009 – Kindle 2 Launch
25. eReader Getting Hotter and Hotter
80% of Kindle user reviews are 4 or 5 stars; over 25% use word ‘love’
SONY Reader is #1 selling item on SONYStyle website in 2009
Barnes & Noble launches nook, sells out immediately; online sales up 67%
Cameron Diaz (K1), Kellan Lutz (K2), Lindsey Lohan (KDX)
26. 300% Growth in 2009
0
20
40
60
80
100
120
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 9 mos
09
$M
$40->160M in sales and >30% operating profit
Sold for $450M at end of 2009
Notas do Editor
6
Paper like readability / High reflectivity
Examples of paper like readability using electronic ink technology developed by E Ink
