11. "The commercial success of
newspapers and their linking of that
to accountability journalism wasn’t a
deep truth about reality. Best Buy
was not willing to support the
Baghdad bureau because Best Buy
cared about news from Baghdad.
They just didn’t have any other good
choices."
- Clay Shirky
22. "Slate charges a higher ad rate for podcasts than for
any of its other content. And Slate podcasts have the
highest sell-through rate; that is, Slate sells fills a
higher percentage of its ad slots in podcasts than in
story pages or videos."
26. BALTIMORE SUN
THE CHICAGO TRIBUNE
INDIANAPOLIS STAR
NEWSDAY
MILWAUKEE JOURNAL SENTINEL
ARIZONA REPUBLIC LOS ANGELES TIMES
THE NEW YORK TIMES
COLUMBUS DISPATCH
THE BOSTON GLOBE
SACRAMENTO BEE
MINNEAPOLIS STAR TRIBUNE
DALLAS MORNING NEWS
44. "…for the first time in The Atlantic's
history, digital advertising revenue
accounted for more than half—59
percent—of the brand's overall
advertising revenue. In 2012, digital
ad revenue was up 32 percent over
the prior year."
48. "...our licensing revenues are probably
five or six times the size of our
editorial revenue. Most of what we do
runs on the licensing revenues, and
pays for the editorial."
- Evan Ratliff, Atavist CEO
