We are a performance driven marketing company.
We combine the best of next generation interactive marketing and classical direct marketing services to deliver measurable business results.
We can - bring visitors to your website; generate business leads; optimize your marketing investments & time spent by your sales staff, by working with existing leads; and perhaps get you a sale itself.
We don't stop here as yet; we can devise programs to cross-sell and up-sell to maximize customer life time value, design & manage loyalty programs to sustain & build relationships with your customers.
2. We are a performance driven marketing company.
We combine the best of next generation interactive marketing and classical
direct marketing services to deliver measurable business results.
3. About us
Company founded & fully owned by MAA Holdings
• Pioneers in integrated marketing communications
• Among the firsts to set up independent & specialized marketing agencies.
• Dedicated & experienced professionals
• Over a decade of experience across categories in managing BTL programs
• Experience working with category leading clients
8. Benefits of Search Engine Marketing
• Reach
– Access to ~80% of Internet users worldwide
• Cost
– Low costs for high ROI
– Pay when users click on your ads
• Timing
– Ads are seen by users looking to purchase
– Reach your audience at the right time, with the right message
• Flexibility
– Start advertising quickly
– Unlimited changes, whenever you want
– You can target ads to the specific location & language of your customers
9. What Sabre can do for you?
• Lead Generation for any service you provide
– Account set up and Management for Search Engine Marketing
• Domain research
• Keyword research
• Ad text/ banner ads creation
• Account management
– Bid Management, keyword addition, ad text changes
• Tracking conversions
– Landing Page Creation
• Recommend content and messaging
• Design creation
• Landing page HTMLization and hosting
10. What Search Engine Marketing can do
• Advertising on Search Engines can help an advertiser meet many objectives
• Determining, measuring, and tracking metrics helps ensure success
Objective Example Success Metrics
Generate awareness • Targeted impressions
Build brand • Qualified visits your website
Educate prospects • Depth of involvement
Generate leads • Request for proposals
Identify prospects • Coupon downloads
• Newsletter registrations
• Email address opt-ins
Customer acquisition • Sales conversions = $$$
Sales • Lower cost per lead/sale
12. What is Contextual Advertising?
Internet users see your ad when they surf Google/Yahoo Network properties
• Place your ads near articles related to the services you provide, over various websites
• This will help to target users those who are interested in your service
Your ads will be placed on the most relevant content pages
Advertising on Google can help an advertiser meet many objectives. When selling AdWords, determining your customers’ metrics in advance can help you sell a Google advertising program that will meet their objectives and ensure success. For example, if advertiser’s marketing objectives are branding, building awareness or educating prospects…AdWords can target that message to an audience that is likely to be receptive.If the advertiser’s objective is generating leads, or identifying sales prospects, AdWords will track ads that lead to these results, for example, driving event registrations or newsletter sign-ups.Lastly, if the advertiser wants to generate sales and acquire new customers, talk with them and find out how they measure this, is it thru sales conversions, site registrations, or thru requests for catalogs or store locations.Marketers use the AdWords platform to meet many objectives. Probe in detail, to discover the advertiser’s marketing objectives and how they plan to measure their advertising program’s success.
Ads also show on Google Network properties. Google’s technology places AdWords ads on the most relevant content pages within the Google Network. The Google Network consists of Web properties, including Google properties, partner search sites, and content properties. They include major Web portals and sites that are enrolled in the Google AdSense program. Details on the Google Network are included further along in this presentation.
During the course of 2004, Google released several pricing and targeting features that increased overall ROI for Google’s Contextual Targeting network.Atlas provided Google with anonymous advertiser data that showed that the changes we made to the Contextual Targeting product increased ROI for their customers.In this chart, we blended anonymous Google conversion tracking data with the Atlas data and then tracked against 2003 year-end conversion tracking numbers; 2003 conversion rates were used for the baseline results.