The document provides 23 statistics about social media usage and trends. Some key points include: 31% of the world uses social media; 91% of retail brands use 2 or more social channels; internet users have an average of 5 social media accounts; 96% of people who discuss a brand online do not follow that brand's social media. The top 3 content marketing tactics are blogging, social media, and case studies. 500 million people visit Twitter every month without logging in.

1. 23StatsYou should know
about social media

2. 31 %31 %31 %31 %
of the
world’s
population
uses Social
Media

3. Of Retail Brands Use91 %91 %91 %91 % 2 Or More Social Channels

4. Internet users have an average of
5,545,545,545,54 Social Media accounts

5. Only 20 of the
Fortune 500
Companies engage
with their
customers on
Facebook while
83% have a
Twitter account

6. 96%96%96%96% of the
people that
discuss a
brand online,
do not follow
the brand on
social media

7. 78 %78 %78 %78 % of the people
that complain
to a brand on
Twitter expect
an answer
within an hour

8. The top three Content
Marketing tactics are
Blogging Social
Media
Case
Studies
65 %65 %65 %65 % 64 %64 %64 %64 % 64 %64 %64 %64 %

9. business Pages
40,040,040,040,0
miLLION
active small

10. 62 %62 %62 %62 %
Social logins are made with Facebook

11. visit Twitter every month500500500500
MiLLION PEOPLE
without logging in

12. 1111 3333 BILLIONACCOUNTS....
3333 00002222 million active

13. 500500500500
MiLLION tweets
Sent every day

14. US companies use ...
48,8 %48,8 %48,8 %48,8 %86 %86 %86 %86 % 66 %66 %66 %66 % 49 %49 %49 %49 %

15. More than
1 MiLLION
members
have
published
content on
linkedin

16. 66%66%66%66%
of the
content
on
pinterest
pinned
comes
from
brands

17. of people say that Facebook has
influenced their purchase behavior
47%47%47%47%

18. of marketers are still not
sure they have generated ROI
46%46%46%46%

19. the most important social
network for teens and young
adults
32%32%32%32% 24%24%24%24% 14%14%14%14%

20. think that measuring ROI is one of the
top social media marketing challenges
60%60%60%60%

21. of sales people reported closing at least
one deal as a direct result of using social media
60%60%60%60%

22. The most important goal for small
business social media programms ARE
74 %74 %74 %74 % 51 %51 %51 %51 % 41 %41 %41 %41 %
BRAND
AWARENESS
WEBSITE
TRAFFIC
LEAD
GENERATION

23. of digital
marketers say
social media is
one of their
most effective
tactics
43%43%43%43%

24. of customers say
they are influenced
by positive online
comments and
praise57%57%57%57%

25. THANK YOU !THANK YOU !THANK YOU !THANK YOU !
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EBOOKEBOOKEBOOKEBOOK ““““23 STATS ABOUT SOCIAL23 STATS ABOUT SOCIAL23 STATS ABOUT SOCIAL23 STATS ABOUT SOCIAL
MEDIA THAT YOU SHOULD KNOWMEDIA THAT YOU SHOULD KNOWMEDIA THAT YOU SHOULD KNOWMEDIA THAT YOU SHOULD KNOW ““““
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