Twilio usecase at iPROS in Japan What we want to do is "re-invent business communication with Twilio". Call Tracking, Mobile business application, Call center for SMBs. Inquiry from customer, sales to customer, support for customer

1. COPYRIGHT © 2013 IPROS CORPORATION. ALL RIGHTS RESERVED.
Junya Yamaguchi
Chief System Architect
@junya100
http://www.ipros.jp/
Twilio use case at ‘iPROS’

2. COPYRIGHT © 2013 IPROS CORPORATION. ALL RIGHTS RESERVED.
re-invent
“business
communication”
with Twilio!

3. COPYRIGHT © 2013 IPROS CORPORATION. ALL RIGHTS RESERVED.
About iPROS (Service Model)
inquiry
offer
Buyer Supplier
1.8 million / month 40,000 companies
Engineers Sales, Marketing
Business matching
80,000 / month
‘iPROS’ is the Japan's largest online
business platform for a B2B market.

4. COPYRIGHT © 2013 IPROS CORPORATION. ALL RIGHTS RESERVED.
Our users (Buyers)
1/2 of Japanese engineers
uses ‘iPROS’.

5. COPYRIGHT © 2013 IPROS CORPORATION. ALL RIGHTS RESERVED.
Expansion to APAC
Japan
MalaysiaSingapore
Thailand
China
Indonesia
Philippine
Vietnam
8 countries

6. COPYRIGHT © 2013 IPROS CORPORATION. ALL RIGHTS RESERVED.
Inquiry
SalesSupport
Business Lifetime
“Phone Call” is the
most important
communication tool
in the B2B market.

7. COPYRIGHT © 2013 IPROS CORPORATION. ALL RIGHTS RESERVED.
Use case1: Call Tracking for Inquiry
We are β-testing 100 phone numbers for call tracking,
and will expand to 40,000 numbers soon.
Tracking Number
powered by Twilio
ü Suppliers are using it for
measuring their campaign
on iPROS
ü Not only “Online Leads”, but
“Offline Leads(phone call)”

8. COPYRIGHT © 2013 IPROS CORPORATION. ALL RIGHTS RESERVED.
Use case1: Call Tracking
3x“Offline Leads(Phone Call)” are 3x as many as “Online Leads” !
As β-testing result,

9. COPYRIGHT © 2013 IPROS CORPORATION. ALL RIGHTS RESERVED.
Use case2: Mobile application for business(sales)
We are planning to provide mobile application for
business use with Twilio.
ü Communicating with their
customers, co-worker with
mobile phone
ü Low cost and High Quality !

10. COPYRIGHT © 2013 IPROS CORPORATION. ALL RIGHTS RESERVED.
Use case3: Call Center for SMBs
We are also planning “Call Center solution” for our SMB
suppliers by Twilio !
ü Managing real-time
communication with their
customers on iPROS
ü Cost-efficient CRM-like
services to SMBs

11. COPYRIGHT © 2013 IPROS CORPORATION. ALL RIGHTS RESERVED.
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