5. Segementation
• Identify key Supply-
Demand
• Exchange Tool on
my@.net + Available
Form Tracker
Updated
• Amount of TN’s DT’s
per country.
• Identify JD’s
• Choose countries for
promotion
• Local Student Market
6. To consider…
• Once countries are selected identify visa Process and possible flight
connections… Nowadays most easy to Latin America + Russia (year 2011).
• This will allow concrete the viability of the project. Main goal is to get the
outputs need to design Prom
Promotion Campaign.
• The PromC is a key factor and managing the right spectation settings
will define the project’s succeed. Focus on promoting the countries and
the JD’s which are going to be done during the Exchange.
7. Local Student Market
• Identify those students’ profile available at your universities.
• Key points: vacation time, academic background and purchase power…
Exchange Program maybe expensive for some students.
• Important: Interest on social development and communitarian work; Most DT’s
are nor paid in money, we offer here is an int’l experience in order to develop
leadership skills and competencies.
• Design MRB’s according to the needs of your LC.
Key point: forecast Dual XP once EPs are back, and they could build capacity
for your LC in the future.
8. Promotion
• Promotion
Campaign should
take 1 month, and it
can be done at the
same time as LC-
Recruitment or just
after LC-
Recruitment ends:
“it depends on your
Local Reality and LC
Capacity”
9. •
Channels
Define also more than 4 communication Channels to spread the right
message in the market. @UN used the followings:
Information Sessions: Provide all the information about
AIESEC and the Project. People will get the right
message and build the prospects setting.
AIESEC Stand: Build and stand in a strategic point at
your university. Bring laptops, flyers, brochures and
other promo material to be given to students. People
on the stand have to be trained on sales and also on
the project info. This will allow gaining brand positioning
and also help to provide detailed info of the project.
10. Channels
Office:
University Communication Office: Contact this
office to promote your project via University media
(Web-Page, Mail, Tv, Magazines), is a key stakeholder
you can capitalize and also have a great access to
the student market. By doing it, students perceive
more value on AIESEC and capt attention of more
students which may be interested on the Exchange
Program.
WEB 2.0 and Social Networks: Use Facebook, Twitter,
etc, to get close contacts with more students.
Increase your presence on the student market, and
allow students to get any update quickly.
Avoid using those communication channels which are not effective: i. e. in Uninorte
is useless to put a poster, because there are a big amount of other
announcements, which is very hard to get the attention of students.
11. MRB’s
• Design MRB’s according to
the needs of your LC.
Don’t forget to evaluate
those competences and
skills needed by an Exchange
Participant.
• English Level is required to
be evaluated
• LC members which are
interested on the project
doesn’t need to make MRBs:
they done already once the
entered to AIESEC.
12. Induction
• EP’s have to go to
LIM/LTM and OPS. Be
clear on this topics
while promotion,
because EP’s must
realize they are going
to participate on these
conferences.
• At the same time try
to develop local XPS to
ensure more quality on
the process.
13. Building Capacity
• It could be a great alternative to execute
the as Induction Project if your LC
doesn’t have capacity. Important is to
align project timelines with the global
realization dates, in order to capitalize
the opportunity.
• Care about the times for promotion
(1month), Matching (less than 1month), and
visa process (average 1.5month)
