i can develop business plans on demands.

2. Enterprenership
Presented TO:
Sir : Zulqarnain
Presented By:
Junaid tahir
Awais abbas
Irva abbas
Sajjad ali

3. Business Plan
Idea:
 We have an idea of offering multiple health care services and
products in fully natural way under the single roof, so that’s
why we are going to introduce a health club with a name of
LHYC Health Club located at China Chowk near Lahore
Chamber of Commerce .
 This club is established to set healthy environment and
progressive society, which Contributes to make us a leading
nation in world wield.

4. Why LHYC ?

6. Executive Summary
LHYC Health Club is a socially and environmentally conscious health
club that is concerned not only with physical beauty but also with
mental wellbeing. We address the special health concerns of our
clients with exercise, therapies, yoga, meditation and Medicated
kitchen.
 Our focus is to provide quality treatment, our mission is to create,
promote, and maintain a positive customer relationship with our
clients.
 In future our objective is to associate with the hospitals and welfare
clubs, so that we can make our society as healthy living place.

7. Vision Statement
 The goal of our company is to enhance the lives of men and
women by providing an atmosphere that aids the body with
relaxation techniques and health conscious alternatives.”
Mission Statement
 “Our vision is to make you able to enjoy the simple pleasure of life”.

8. Club Objectives:
 To Provide High Quality Services and Products.
 To Capture the Maximum clients of Market
 To Gain maximum clients Loyalty
 To Provide clients oriented Services
 To provide healthy and relaxed Environment to clients
Product or Services:
 Yoga:
Yoga includes stretch and strengthens the legs, back, and shoulders,
that emphasis to the basic alignment of the standing poses.
 It focuses on sitting postures, simple back bending poses, and the
shoulder stand using the Anusara Yoga principles of alignment.

9. Product or Services:
Yoga:
Yoga includes stretch and strengthens the legs, back, and shoulders,
that emphasis to the basic alignment of the standing poses.
It focuses on sitting postures, simple back bending poses, and the
shoulder stand using the Anusara Yoga principles of alignment.
Meditation:
It includes techniques designed to promote relaxation, build internal
energy or life force and develop compassion, love, generosity and
forgiveness.
Exercises and Therapies:
Strengthening exercises
Aerobic exercises (such as cycling, running or rowing)
Stretching (helps keep muscles supple and relaxed)
Range-of-motion (moving the arms, legs, wrists and ankles in wide
reaching circular patterns.)

10. Market Segmentation:
We have segmented our market in to two groups:
Demographic
Age Above 20 years
Gender Both
Income Level 100000 and above
Education Mostly Qualified People
Occupation Business Man and Executives
Psychographic
Social Upper and upper middle class
Life style Luxury/comfort
Personality Health conscious people

11. Target Market:
Our target market is Lahore, Pakistan. With its growing population of
upper and upper middle income professionals, Lahore is an ideal
market because it is the one of the fastest growing city in the
country, with a continually expanding consumer base.
Market Research:
Our market's needs are simple: people want to look and feel good.
We aim to please people who want this. It has been determined that
our target markets are also interested in social issues such as the
environment and community.

12. Competitors
 SHAPES
 LIFE FITNESS
 Indus Yoga club
 Al Razi health and yoga center
Competitive Edge:
Our competitive edge is that we offer a relaxing atmosphere that can
refresh the mind, body, and soul under a single . And offering special
food for those with serious health concerns according to physician's
recommendation.

13. Marketing Plan:
Marketing Mix:
we market our services by using marketing mix strategy which
includes 4P’s (product, price, placement, promotion) .
 Product promotion:
For the promotion of our services we will use different means
available to us. “LHYC” will market its services by using few
marketing tools such as, advertisement through print media and
electronic media, direct selling, and trade shows to promote and
create awareness about “LHYC” in the minds of customers.

14. Price:
LHYC will follow the value base pricing strategy and will operate on
providing the prestigious services. There are two pricing options for
these kinds of services,
 Per yoga class (low, average, and high)
 Creative pricing options including packages and memberships.
Product /Services
LHYC address the special services related to the health concerns of
its clients with exercise, therapies, yoga, meditation and Medicated
kitchen. LHYCwill introduce all services without any side effects, because
the way we are going to use is totally natural.

15. Placement:
we are going to introduce a health club with a name of LHYC Health Club
located at China Chowk near Lahore Chamber of Commerce in Lahore,
Pakistan. So, our location is Lahore, Pakistan.
SWOT Analysis
Strength
There is no real competitor, our instructors are highly professional, multiple
services under a single roof and medicated kitchen, which provide healthy
food according to physician’s recommendation.
Weakness:
New venture, risk involved low awareness of people.
Opportunities:
We have high growth chances because there are no real competitors of our
business.
Threats:
In our society the people are narrow-minded, so first we have to create
awareness between the people and we have a threat about the new entrant
in the yoga market.

16. Human Resources
Top
Management
Chairman
(Awais Abbas)
CEO
(H.M. Junaid Tahir)

17. Employee Sheet
Employees
Yoga Instructor 2
Meditation and Exercises
Instructor
4
Chef 1
Assist. chef 2
Physician ( visitor) 1
Office boys 2
Sweepers 2
Total 14

18. Financial Plan
Startup Requirements:
Description Amount(RS.)
Startup Expenses
Legal 100000
Stationary 50000
Advertisement 500000
Rent 125000
Electricity Expenses 15000
Other 50000
Total Startup Expenses 840000
Startup Assets
Cash 500000
Furniture and fixture 1000000
Equipment’s 800000
Total Start up Assets 2300000
Total Requirements 3140000

19. Startup Funding
Description Rs.
Total Requirements 3140000
Liabilities and owner's Equity
Liabilities 0
Capital
Junaid Tahir 940000
Awais Abbas 800000
Irva abbas 700000
Sajjad ali 700000
Total Liabilities and Equities 3140000

20. Sales Forecast
Description Unit price
No. of
clients Total
Yoga 7000 60 420000
Meditation 5000 80 400000
Exercises and
Therapies 4000 120 480000
Total Monthly Sale 1300000
Total Yearly Sales
1560000
0

21. Salary Sheet
Description
per person
salary
person
s
per
month
yearly
Yoga Instructor 60000 2 120000
144000
0
Meditation and Exercises
instructor 40000 4 160000
192000
0
Chef 50000 1 50000 600000
Asst. Chef 20000 2 40000 480000
Physician 1 800000
office boys 10000 2 20000 240000
Sweepers 6000 2 12000 144000
Total salaries 402000
562400
0

22. Kitchen Expenses:
Description Monthly Yearly
Breakfast 70000 840000
Lunch 120000 1440000
Others 30000 360000
Total 220000 2640000

23. Projected Cash Flow
Column1 year 0 year 1 year 2 year 3
OCF 3667800 4478580 5848329.6
NWC -5007800 5007800
Capital
Spending -3140000 480000
-8147800 3667800 4478580 6328329.6

24. Operating Cash Flow
Years OCF
1 3667800
2 4478580
3 5848329.6
Salvage Value
Salvage
Value Rs.
Selvage
Value 800000
After tax
Salvage 480000

25. Financial Doctors
Description
NPV 6688852.778
IRR 37.66%
PBP 1.03

26. Key Assumptions:
Description
Tax Rate 40%
Required Return 20%
Required Payback 2 years
Salvage Value of fixed assets Rs. 800000
Revenue Growth at 2nd year 15%
Revenue growth at 3rd year 20%
Total Prospected Clients 260
Startup Requirements Rs. 3140000
Expenses Increments at 2nd year 10%
Expenses Increments at 3nd year 12%
Project Life 3 Years
Operating Assumptions
Operations Per day
6 AM to 8 AM, 10 AM to
12PM, 4PM to 6PM, 8PM
to 10PM
Operations per year 365

27. Now The House is open