Growth hacking : startup BtoB Julien Mas pour Numa Toulouse by Tabem

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This document discusses growth strategies for startups. It outlines the AARRR framework for growth (Acquisition, Activation, Retention, Referral, Revenue). It then provides specific tactics for each step, including targeting prospects precisely on LinkedIn, optimizing the customer experience through onboarding and reducing errors, incentivizing referrals, and testing different pricing models to optimize revenue. The overall message is that growth requires an investment in understanding and optimizing the entire customer journey and lifecycle from first contact to repeat purchases and referrals.

Marketing

GROWTH IS ALL !!!NUMA TOULOUSE - DEC 2017 - JULIEN MAS
©TABEM

©TABEM
WHO I AM ?
Julien Mas
Tabem
Agence de communica/on
Directeur du pôle
Startups
freshr
Chatbot d’actualité
Head of Growth
STATION F
Growth Mentor
programme : Starter Schoolab
Pépites Ile de France

©TABEM
MISSION
GROWTH FASTER
AND CHEAPER

©TABEM
TWO BUSINESS
TWO STRATS
COMMUNITY / INTENT

©TABEM
PRODUCT/MARKET FIT
UNDERSTANDING
PURCHASE
REFERRAL

©TABEM
GROWTH STRAT
IS LIKE A COIN
MACHINE

©TABEM
ACQUISITION REVENUE
ACTIVATION RETENTION
REFERRAL

©TABEM
https://linkedhelper.com
#1 ACQUISITION
3 AUTOMATISATION

©TABEM
#1 ACQUISITION
1 CIBLAGE PRÉCIS
2 PAY IT FORWARD
3 AUTOMATISATION

©TABEM
#1 ACQUISITION
1.SCRAP LINKEDIN
2.PAR ENTREPRISE
3.PAR DOMAINE
4.LEADS MINER
5.COMPANY MINER
6.VÉRIFIER DES EMAILS

©TABEM
#1 ACQUISITION
PERSONNALISER VOTRE CAMPAGNE

©TABEM
#2 ACTIVATION
COMPRENDRE LE
PARCOURS CLIENT
ET L’AIDER

©TABEM
#3 RETENTION
RÉDUIRE LES
MAUVAISES
EXPÉRIENCES

©TABEM
#3 RETENTION
RE-ENGAGER LES
UTILISATEURS QUI
PARTENT

©TABEM
#4 REFERRAL
INCITER VOS
UTILISATEURS
À PARLER DE VOUS

©TABEM
#4 REFERRAL
PROGRAMME DE PARRAINAGE

©TABEM
#5 REVENUE
OPTIMISER VOTRE
PRICING

WWW.TABEM.FR
julien@tabem.fr
06 50 06 44 27
MERCI À VOUS !
©TABEM*
*OUI,C'ESTDUFAITMAISON,100%MADEINFRANCE

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