Social Media For Community Leaders Ss
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Leadership North County is a nine-month community leadership program. Julie Wright of (W)right On Communications presented on the topic of emerging media focusing on social media and social networks for advancing your message.
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Social Media For Community Leaders Ss
- 1. Social Media for Community Leaders Leadership North County May 21, 2009 Julie Wright, President www.twitter.com/juliewright
- 2. Who’s using Twitter? #1 Twitter demographic? • 18-24 • 25-34 • 35-44 • 45-54 • 55-64 Survey says? … 45-54! 9.3 million unique US users/Mar 17 million unique US users/Apr www.twitter.com/juliewright
- 3. Who’s getting on Facebook? 200 million users 104 million visitors/mo www.twitter.com/juliewright
- 4. Who’s using LinkedIn? Plaxo? LinkedIn use has more than doubled in the past year. www.twitter.com/juliewright
- 5. Social media is influential … • More people turn to family, friends, cow orkers, social /virtual networks, and blogs for info. •Mass media influence flat or shrinking. www.twitter.com/juliewright
- 6. Trend in social vs traditional media • As social media grows, traditional media shrinks: •Christian Science Monitor: now online, prints 1/wk •Rocky Mountain News, Denver: closed •Seattle Post-Intelligencer: closed •LA Times, Chicago Tribune: bankrupt, for sale •San Diego Union-Tribune: shell of former self •Today’s Local News: closed •Décor & Style: closed www.twitter.com/juliewright
- 7. Social media spreads ideas/opinions… www.twitter.com/juliewright
- 8. So What is Social Media? It’s a Process. • New, efficient way to get a lot of things done: • Professional development / being in the know • Expanding network / influence • Community outreach / involvement • Sharing / publicizing your news directly • Fundraising • Business Development / Marketing
- 9. Social Media Tools Becoming more professional with company pages or group pages: • Start a profile • Become a fan • Join a group • Create co or tech page or group • Comment, upload links / events, etc. • 500 results for N. County
- 10. Social Media Tools 35% of users Tweet only during business hours: • Start a profile • Participate • Experiment
- 11. Social Media Tools Connects professionals specifically: • Start profile • Participate • Search/Connect • N. San Diego: • 6,300 people • 15 groups
- 12. Social Media Tools •Consolidates all your social media activity into a feed. •And your friends’ activity too.
- 13. Case #1: Build Community in 6 Wks or Less (Agency program for client) Target and reach more people farther, faster
- 14. Case #2: This Presentation I shared it BEFORE…
- 15. Case #2: This Presentation, cont’d… I shared it DURING….
- 16. Case #2: This Presentation, cont’d And I will share it AFTER… 100s of people will see it…
- 17. Social Media Resources •Sample social media policies: •http://123socialmedia.com/2009/01/23/social-media-policy-examples/ •San Diego media on Twitter: •http://wrightoncommunications.blogspot.com/2009/03/san-diego- media-on-twitter-part-ii.html •Twitter tools: •http://wrightoncommunications.blogspot.com/2009/03/tools-for- twittering.html •San Diego Bloggers: •http://blog.meetup.com/403/members/
- 18. Closing Thoughts Thanks and let’s connect: Blog: wrightoncommunications.blogspot.com Twitter: twitter.com/juliewright LinkedIn: linkedin.com/in/julieawright Email: jwright@wrightoncomm.com Cocktails: www.wrightoncomm.com
Notas do Editor
- AGENDAY –1- give you background on social media trends and tools2 – talk about some specific examples3 – point you to resources 4 – invite you to connect and use me as a resource too
- 9.3 million unique visitors in March—17 in April!
- 200 million monthly users
- 200 million monthly users
- 200 million monthly users
- 200 million monthly users
- Start a profile (photo, bio, friends)Become a fan (i.e. IEEE)Join a group (i.e. Electronics, Six Sigma)Create co or tech page or group (e.g. RoHS, San Diego green electronics)
- Start a profile (photo, short bio, choose to follow people)Participate (share links to articles, blog posts, product news, photos; ReTweet things you like; reply; use #hashtags – like for conferences)Experiment (try tools, find what works for you)
- Start a profile and Update it… complete it – add your blog, Tweets and other results; Create a company page….Participate (update your status, comment on others, answer Questions, pose Questions, recommend people, join groups, start discussions, submit news… Create a group!)Search (link to others, subscribe and get access to customers’ contact info…)
- How long would it take a small rural broadband provider and software company to reach analysts, policy makers, pundits, media, major carriers, and elected officials with its message? How about a couple weeks. This program was begun mid-March—less than 60 days ago. 544 Twitter followers, over 100 in the LinkedIn Grp, a comped pass to next week’s Tech Policy summit being led by Geoff Daily of App-Rising.com and Steven Wildstrom of Business Week, a two hour interview with Wall Street Journal, an interview with USA Today, many blog posts and ReTweets and an awareness of who RidgeviewTel is and what it stands for: Rural Broadband.