Introducttion of the Consucracy by Sinostrat Solutions (China)

1. China: The consucracy 2013
Where the market laws are dictated by consumers

2. What does « Consucracy » mean?

3. Consucracy is the combination of two words,
from Consumere (Latin) as to "to consume”
and Kratos (Ancient Greek), "the power"

4. In other words, “Consucracy” is the concept where
power belongs to those who consume.
As a result, when sufficiently organized, consumers are
able to dictate market laws.

5. Who are these consumers
and the next ones ?

6. Chapter 1 Live with them to better understand their lives

7. In China, seniors (+60) have increased over 30% in
the past decade, and are more interested in safe
savings or consumption for the well-being of their
family

8. Most woman gained emancipation from the
“Chinese miracle”, and today are an important
prescriber, planner and decision maker

9. The “Little Emperor” is predestined to become a major
consumer for the next decades and will interact mostly
through mobile and digital channels

10. The “Generation Y” or “the BaLingHou” (八零后) represents mostly the « early
adopters ». Fans of new technologies and latest products, this generation aspires to
have personal and professional success. Perceived as the biggest segment in China,
representing 50% of the total population, most of the multinational firms are
targeting this generation

11. The entire family lives in the
same home and functions as a
cluster of: prescribers, decision
makers, consumers…
… and so …

12. … all their needs are
closely related

13. But should we consider them as “Consumers with
needs” or “Humans with values” ?

14. Chapter 2 Place the Human in the center
of the core strategy

15. China represents a strong united country
and people are considered as a unique mass

16. BUT…

17. …today the term “unique” has more
value to Chinese individuals
than anywhere else…

18. …and thus “meism” ideology was born, the “one to
me”, the “me consumption” based on
individualism and placing the consumer in the
center of the decision process.

19. Quality
Culture
Channel Innovation
Distribution Value
Message History
Price Design
With the Consucracy, the consumer is aware to be part of the brand that
he/she loves and decides when and how he/she will interact with it.

20. Should we find customers for our products
or find “The Product” for our customers ?
“Apple store syndrome”

21. Should we find customers for our products
or find “The Product” for our customers ?
“Apple store syndrome”

22. Chapter 3 Fish where the fish are

23. “It is not the strongest of the species that
survive, nor the most intelligent, but rather the
one most adaptable to change”
Charles Darwin

24. Today, most of
the marketers
are asking…

25. …how is the consumer evolving ?
and how to adapt our offer?

26. …which channel & media should we use
to reach our core target ?

27. How is it working ?
and
What does it looks like ?

29. It can sometimes appear very complex
but you just need to…

30. K
I
S
S

31. Keep
It
S imple
S tupid

32. Keep
It
S imple
S tupid

33. Keep
It
S imple
S tupid

34. Keep
It
S inostrat
S olutions

35. At your side for 2013…

36. Who is Sinostrat Solutions ?

37. « The best way to predict the
future is to invent it together »
Julien Charre, CEO

38. Founded in 2010 in
Shanghai

39. Our mission consists of…

40. Visible information
… strategic intelligence &
monitoring …
invisible information

41. …to collect and analyze information in
order to listen the heart of people, and
understand the consumer and competitive
environment…

42. … thus providing insights for decision
makers and model an adaptable strategy.

43. Smart marketing …
The creative workshop

44. … to create clever brands
and creative strategies …

45. … and conceive the “one to me”
because everyone is unique …

46. … where everyone is marketing.

47. But also …
Customer
Relationship
Management …

48. In order to find an equilibrium between …

49. The customer driven strategy
that attracts and engage…

50. … and the supply driven strategy
to reinforce loyalty

51. So how to adapt our
business unit web
with the Consucracy ?

52. It is a 360° client driven vision
TV
Digital Displays Online Video Media & Games
Billboards Corporate Websites
& E-commerce
Print
Social Networks
Street & PR
Blogs &
Mobile Microblogs
Emails

53. And …

54. Interests
Hobbies
Gender
Beliefs Marital Status
& Culture
Age Social Professional
Category
Habits
Computer
& devises
Consumer Behavior Location
The customer life cycle management

55. Sinostrat creates tailor made business model because everyone is unique

56. Sinostrat creates tailor made business model because everyone is unique
Create value one to me
Today everyone has too many choices of channels
used to find information. The objective is to create a
unique strategy for each and cohesive for all media:
SNS, microblogs, video sharing, blogs, websites and
traditional media

57. Business
Unit
Chapter 4 Our core expertise
WEB

58. Intelligence, monitoring, Collect information from your competitors, law regulation,
benchmark technologies, product launch, environment

59. Intelligence, monitoring, Collect information from your competitors, law regulation,
benchmark technologies, product launch, environment
Business analysis, internal database, brand image, statistics,
Strategic input new projects, management changes, innovations

60. Intelligence ,monitoring, Collect information from your competitors, law regulation,
Intelligence, monitoring, Collect information from your competitors, law regulation,
technologies, product launch, envronnement
benchmark technologies, product launch, environment
benchmark
Business analysis, internal data base, brand image, statistic,
Strategic input Business analysis,change management, innovationstatistics,
new project, internal database, brand image,
Strategic input new projects, management changes, innovations
Create innovating projects, brainstorming, problem solving,
Creative workshop professional opinions, external consultants

61. Intelligence, monitoring, Collect information from your competitors, law regulation,
benchmark technologies, product launch, environment
Business analysis, internal database, brand image, statistics,
Strategic input new projects, management changes, innovations
Create innovating projects, brainstorming, problem solving,
Creative workshop professional opinions, external consultants
Validate Ideas, create models, samples, define objectives and
Conceptualization KPI, define benefits for users, user interface

62. Intelligence, monitoring, Collect information from your competitors, law regulation,
benchmark technologies, product launch, environment
Business analysis, internal database, brand image, statistics,
Strategic input new projects, management changes, innovations
Create innovating projects, brainstorming, problem solving,
Creative workshop professional opinions, external consultants
Validate Ideas, create models, samples, define objectives and
Conceptualization KPI, define benefits for users, user interface
Compose focus groups of target customers and improve the
Test Focus group concept through simulations , filmed and supported by
professional

63. Intelligence, monitoring, Collect information from your competitors, law regulation,
benchmark technologies, product launch, environment
Business analysis, internal database, brand image, statistics,
Strategic input new projects, management changes, innovations
Create innovating projects, brainstorming, problem solving,
Creative workshop professional opinions, external consultants
Validate Ideas, create models, samples, define objectives and
Conceptualization KPI, define benefits for users, user interface
Compose focus groups of target customers and improve the
Test Focus group concept through simulations , filmed and supported by
professional
Analyze the test focus group results, concept improvement,
Debriefing specifications establishment

64. Analytics
Story telling
CREATIVE Community management
WORKSHOP Social listening
Web & Mobile Apps
SEO/SEM
Emailing
CONCEPT
Viral videos
Street Marketing / Events
PR
TEST FOCUS
TV /Show
GROUP
E-CRM
Affiliation and Partnership Management
Online advertising display
DEBRIEFING
Intelligence & Monitoring
Web Development
Branding

65. Chapter 5 Which benefits ?

66. Meet & reach the right audience…

67. Understand your competitive environment…

68. Be on track with up to date technologies

69. Control & Protect your brand:
Protect brand equity and customer loyalty from
counterfeiting, grey markets, negative buzz and more…

70. Engage consumers & grow the community

71. Return efforts into cash

72. Remodel future strategies with the
closed loop feedback and datamining

73. Chapter 6 The leader team

74. The Executive Team
Aurelien Schlumberger
Co-founder & CEO Project Director Co-Founder & CTO Co-Founder & COO
French French American Chinese
Interests: Interests: Interests: Interests:
History, Geopolitics, Rock Climbing, Tennis, Fine Arts, Web Fashion, Cosmetics, Fine
Technology & Gaming Wines, Travel programming, Cooking Dining

75. So…Are you ready to work with us …?
Aurelien Schlumberger
Co-founder & CEO Project Director Co-Founder & CTO Co-Founder & COO
French French American Chinese
Interests: Interests: Interests: Interests:
History, Geopolitics, Rock Climbing, Tennis, Fine Arts, Web Fashion, Cosmetics, Fine
Technology & Gaming Wines, Travel programming, Cooking Dining

76. …and face consucracy ?

77. Some partners already trusted
us…

78. Contact us
info@sinostrat.com
Tel:(+86) 62152751
www.sinostrat.com