1. January 13 & 14, 2014
Julie Kittredge
Business Services Advisor
2. Why use Instagram?
Photo sharing social
media platform
Can attract a
completely different
audience and expand
your sphere of
influence
It’s not quite as fast
paced as other
platforms
Can use it to cross
post to other
platforms, simplifyin
g your marketing a
bit.
4. First things first – your profile
Photo
Headshot
Logo
Signature
product
Profile
summary
Link to your
website
5. How to use it as a marketing tool
Extend your branding
Use filters that
compliment your look
(consistency will help
“brand” your images)
Provide a glimpse into
the personality and
lifestyle of your
business
Incorporate Instagram
marketing into your
editorial calendar
6. Create an editorial Calendar
November 2013
~ November 2013 ~
◄ Oct 2013
Sun
Mon
Tue
Wed
Dec 2013 ►
Thu
Fri
1
Sat
2
Blog:
Event:
Photography workshop gift Smith Family Session
certificates available
3
4
5
6
7
8
9
Instagram:
Behind the scenes look at
photography workshop
prep
10
11
12
Instagram:
Just a peek of the nature
photo calendars in
progress
17
14
15
Instagram:
Family session in progress
18
19
Event:
List new photo calendars
in the shop
24
13
Instagram:
Show new photo calendars
with announcement of
availability
25
26
20
Event: Photography
workshop
16
Blog:
Photo workshop success
story
21
22
23
29
30
Blog:
Share Photo calendar
process with coupon code
27
28
Blog: Thanksgiving wishes
Happy
Thanksgiving!
Instagram:
A little peek into family
time and relaxation
More Calendars from WinCalendar: December, January, February
7. Inspiration: what to include
Peek at projects to come
A stack of your research books
The weather outside your
window with a personal
reflection
Works in progress
Personal celebrations
Business milestones
Sales
A peek at your work process
Completed projects
Materials you use
Highlight an employee
8. Inspiration: 15 second videos
Works in progress
A glimpse during a walk
A moment of beauty
with your followers
A peek at a company
event
A (15 second)
testimonial from your
favorite client
Your product in use
9. A good balance of content creates
fans that follow.
You do not need to post content every day
The feed pace of Instagram is much more laid back than
some of the other social media outlets. Posting every day
might become too much for some of your followers.
Be authentic
Be relatable
30/30/30 rule
1/3 Promotional
1/3 Business (pull back the curtain – behind the scenes)
1/3 Personal
10. Example of the 30% rule
work in progress
example of artwork in
private living space
daily bread making
11. How do I cultivate a following?
Contests (ideas here)
Hashtags (#yourbusiness)
See Bolthouse Farms creative use of hashtags
Cross post on other social media
Facebook & Twitter
Video – 15 seconds of video
You can edit your video
You can choose your cover photo
You can post directly to facebook
12. Sharing posts across social media
platforms
Direct sharing of
your image to
social media
Special note:
Facebook - must
choose personal
profile OR
business page
13. How do I interact with my
customers?
Dialogue with customer comments.
Tag other users (@customername)
Use hashtags
(#mybusiness, #snow, #industry)
Be strategic in who you follow or follow back.
Follow those brands you enjoy and can learn
from – emulate what you like
Comment & like their feeds
14. Can I organize my posts?
Use the same editing
filter for each “category”
Behind the scenes
Product shots
Customer shots
Events
Hashtags
(#mybusinesslife,
#myfamilylife,
#mybusinessproducts)